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Starter

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Your own website
Free custom domain NEW
Custom domains
All Ghost(Pro) sites come with a free ghost.io subdomain by default, and also support the use of any custom domain name via a CNAME DNS record.
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For custom publications

USD / mo

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3 staff users
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199

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15 staff users
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Feature comparison

Plan

Website

Starter

Publisher

Business

Custom

Feature comparison
Feature	Starter plan	Publisher plan	Business plan
Staff users Staff users Staff users are people who can log into Ghost Admin and publish posts, which includes Author, Editor, Administrator and Owner roles. Contributors and Suspended users are always free, they won't count towards your plan limits.	1	3	15	Unlimited
File uploads File upload limits You can upload unlimited files to each Ghost(Pro) plan. The file upload limit applies to how large each individual file can be, whether image, audio, video, pdf, or other upload. If you need to upload files larger than supported by any of our plans, we recommend using a separate, dedicated service optimised for serving large media, like YouTube or Dropbox. File uploads are subject to our Fair Use Policy.	5mb	100mb	250mb	1gb
Whitelabel branding Whitelabel Branding Other platforms put their logo all over your website and email newsletters to try and capture your audience. With Ghost, your brand is front and center. Your logo. Your colors. Your publication.	Yes	Yes	Yes	Yes
Free custom domain Custom domains All Ghost(Pro) sites come with a free `ghost.io` subdomain by default, and also support the use of any custom domain name via a CNAME DNS record. All Ghost(Pro) sites include a one-year free domain registration using the .link TLD. Domains registered through this promotion renew at standard rates after the first year.	Yes	Yes	Yes	Yes
Internationalization Internationalization Write your content and present your website in any language, so your subscribers feel right at home.	Yes	Yes	Yes	Yes
Design settings	Yes	Yes	Yes	Yes
Marketplace themes Marketplace themes Install any theme from the Ghost Marketplace and use it on your site. Choose from hundreds of professionally designed themes.	– No	Yes	Yes	Yes
Custom themes Custom themes Our Starter plan comes with a built-in default theme with plenty of layout and color settings. On higher plans, you can install and configure any custom theme you prefer from the Ghost Marketplace, or create your own from scratch!	– No	Yes	Yes	Yes

Audience

Membership comparison
Feature	Starter plan	Publisher plan	Business plan	Custom plan
Registered members Registered members Members are any users who have either a free or paid account on your site with which they can subscribe or log-in, using Ghost's memberships & subscriptions feature. As your publication grows over time you'll be notified to upgrade your plan whenever needed, based on the number of members you have.	1,000	1,000	10,000	Unlimited
Member tagging Member tagging Organize and segment your members with tags. Apply tags automatically based on behavior, manually, or through automation to create targeted member groups.	Yes	Yes	Yes	Yes
Member import/export Member import/export Easily import your existing subscriber list or export your member data at any time. We support CSV format for seamless data migration.	Yes	Yes	Yes	Yes
Community comments Community comments Enable commenting on your posts with options to restrict to members only or paid members only, fostering a healthy community of people who subscribe to your work.	Yes	Yes	Yes	Yes
Paid subscriptions Paid subscriptions Accept payments from members using Stripe integration. Process subscriptions, one-time payments, and manage billing with ease.	– No	Yes	Yes	Yes
Tips/donations Tips/donations Collect one-time payments as tips to support your work or donations. Allow your audience to show appreciation with flexible payment amounts.	– No	Yes	Yes	Yes
Premium tiers Premium tiers Ghost allows you to offer multiple membership products, each with unique prices, benefits, and content access levels. A tiered pricing strategy makes it possible to grow your business by offering different products and benefits to your audience.	– No	3	10	Unlimited
Special offers Special offers Create special discounts for Black Friday sales or special events to drive upgrades and premium subscriptions. Set time-limited promotions to encourage member growth during key marketing periods.	– No	15	50	Unlimited
Transaction fees Transaction fees Process payments for your premium subscriptions without any additional transaction fees from Ghost. Payment processor fees still apply.	– No	0% Yes	0% Yes	0% Yes

Growth

Growth comparison
Feature	Starter plan	Publisher plan	Business plan	Custom plan
Social web distribution Social web distribution Connect your publication to the social web with ActivityPub integration, allowing readers to discover, follow and interact with your content across Ghost, WordPress, BlueSky, Threads, Flipboard, Mastodon, and more.	Yes	Yes	Yes	Yes
Ghost Explore network Ghost Explore network Your site will be featured in the Ghost Explore directory, so that more new readers can discover your content.	Yes	Yes	Yes	Yes
Recommendations Recommendations Recommend other publications to your audience and get recommended by others to grow your readership through mutual discovery.	Yes	Yes	Yes	Yes
Referral program Member referral program Native integration with First Promoter enables seamless member referrals, allowing your subscribers to earn rewards for bringing new members to your publication.	Yes	Yes	Yes	Yes
Advanced SEO tools Advanced SEO tools Built-in SEO features including meta tags, structured data, XML sitemaps, and canonical URLs to help your content rank better in search engines.	Yes	Yes	Yes	Yes
RSS feeds	Yes	Yes	Yes	Yes

Email Newsletters

Newsletter comparison
Feature	Starter plan	Publisher plan	Business plan	Custom plan
Email Sends Email Sends The number of emails you can send to your subscribers each month. All plans include unlimited email sends with no restrictions.	Unlimited	Unlimited	Unlimited	Unlimited
Custom template Email templates Beautiful, responsive email templates that look great on any device. Customize colors, fonts, and layouts to match your brand.	Yes	Yes	Yes	Yes
Edit links after sending Edit links after sending Update links in your email newsletters even after they've been sent, allowing you to fix broken links or update destinations without resending.	Yes	Yes	Yes	Yes
Managed deliverability Managed deliverability Professional email infrastructure with high deliverability rates, bounce management, and reputation monitoring.	Yes	Yes	Yes	Yes
Newsletters Newsletters Multiple newsletters in Ghost allow you to create more than one newsletter, each with its own subscriptions and design settings. This allows you to give your audience the option of what content they'd like to subscribe to.	1	3	10	Unlimited
Custom sending domain Custom sending domain Send emails from your own domain for better deliverability and brand consistency. Includes DKIM and SPF authentication.	– No	Yes	Yes	Yes
Dedicated IP Managed Subdirectory Install All Ghost(Pro) sites can be configured to run on a root domain, like `example.com`, or on a subdomain, like `blog.example.com`, using a standard CNAME record. It's also possible to run sites on a subdirectory, like `example.com/blog`, however this requires customers to run their own self-hosted reverse proxy with a custom configuration. Supporting this setup is non-trivial, and is a $50/month addon only available on our Ghost(Pro) Business plan. We only recommend this setup for teams who are very comfortable with complex technical infrastructure and are willing to put in the time and resources needed to maintain it.	– No	– No	– No	Yes
Deliverability Consultation Deliverability Consultation Get expert guidance on email deliverability best practices, including authentication setup, sender reputation management, and strategies to improve inbox placement rates.	– No	– No	– No	Yes

Analytics

Analytics comparison
Feature	Starter plan	Publisher plan	Business plan	Custom plan
Subscriber engagement Subscriber engagement Track subscriber behavior with detailed engagement metrics so you can understand what they're reading and clicking on, and inform your future content roadmap.	Yes	Yes	Yes	Yes
Email analytics Email analytics Track email performance with open rates, click rates, and engagement metrics. Optimize your newsletter strategy with data-driven insights.	Yes	Yes	Yes	Yes
Signup attribution Signup attribution Track where your new members come from with detailed attribution analytics. Understand which content, campaigns, and channels drive the most signups.	Yes	Yes	Yes	Yes
Third-party services Third-party services Integrate with external analytics platforms like Google Analytics, Plausible, Fathom, and other privacy-focused analytics services.	Basic	Yes	Yes	Yes
Advanced native analytics Advanced native analytics Monitor your site's performance with detailed, native analytics built into Ghost, giving you insights into your traffic, engagement, and content - from public visitors to paid subscribers.	– No	Yes	Yes	Yes

Integrations

Integrations comparison
Feature	Starter plan	Publisher plan	Business plan	Custom plan
Embedded media Embedded media Ghost has native integrations for Unsplash, Giphy, YouTube, social embeds, and many more to enrich your content with media.	Yes	Yes	Yes	Yes
Image editing Image editing Edit images directly within Ghost. Crop, resize, and apply filters to your images without needing external software.	Yes	Yes	Yes	Yes
Slack Slack Post new messages to Slack anytime there's new content published with Ghost, keeping your team updated automatically.	Yes	Yes	Yes	Yes
Content API Content API Full access to Ghost's Content API for reading and displaying content in custom applications and headless implementations.	Yes	Yes	Yes	Yes
Ad networks Ad networks Any advertising network can be integrated into Ghost, including BuySellAds, Google AdSense, and any other advertising platform to monetize your content.	– No	Yes	Yes	Yes
Zapier automation Zapier automation Connect Ghost to 5,000+ apps through Zapier. Automate workflows and sync data between your favorite tools.	– No	Yes	Yes	Yes
n8n automation n8n automation Connect Ghost to n8n workflow automation platform for creating complex workflows and integrations with over a thousand services.	– No	Yes	Yes	Yes
Custom integrations Custom integrations Build custom integrations with third-party services using Ghost's flexible APIs and webhook system.	– No	Yes	Yes	Yes
Admin API Admin API Full access to Ghost's Admin API for creating, editing, and managing content programmatically.	– No	Yes	Yes	Yes
Webhooks Webhooks Real-time event notifications sent to your applications when things happen in Ghost, perfect for automations and integrations.	– No	Yes	Yes	Yes

Platform

Platform comparison
Feature	Starter plan	Publisher plan	Business plan
Fully managed service	Yes	Yes	Yes	Yes
Automatic weekly updates	Yes	Yes	Yes	Yes
Worldwide CDN	Yes	Yes	Yes	Yes
Enterprise-grade security Enterprise-grade security All Ghost(Pro) installs are integrated with Fastly, with 24/7 DDoS mitigation, a sophisticated Web Application Firewall, brute force protection and automatic rate limiting.	Yes	Yes	Yes	Yes
Threat & uptime management Threat & uptime management When you're under attack or the servers catch fire, if you self-host then you're the one who loses sleep. With Ghost(Pro), we lose sleep!	Yes	Yes	Yes	Yes
Automated backups	Yes	Yes	Yes	Yes
Free SSL certificate	Yes	Yes	Yes	Yes
Custom SSL certificate	– No	– No	+ $50/mo	Yes
Custom subdirectory install Managed Subdirectory Install All Ghost(Pro) sites can be configured to run on a root domain, like `example.com`, or on a subdomain, like `blog.example.com`, using a standard CNAME record. It's also possible to run sites on a subdirectory, like `example.com/blog`, however this requires customers to run their own self-hosted reverse proxy with a custom configuration. Supporting this setup is non-trivial, and is a $50/month addon only available on our Ghost(Pro) Business plan. We only recommend this setup for teams who are very comfortable with complex technical infrastructure and are willing to put in the time and resources needed to maintain it.	– No	– No	+ $50/mo	Yes

Security

Security comparison
Feature	Starter plan	Publisher plan	Business plan	Custom plan
Device verification Device verification Automatic device verification is available on all plans, and enabled by default. If a login from an unknown device is detected, the user will be prompted to verify their device before logging in via a code sent to their email address.	Yes	Yes	Yes	Yes
Two-factor authentication Two-factor authentication Add an extra layer of security to staff accounts with email-based two-factor authentication (2FA). Protect your publication from unauthorized access.	Yes	Yes	Yes	Yes
SSO (Single Sign-On) Single Sign-On Enable enterprise-grade authentication with SSO support for SAML, OAuth, and other identity providers. Streamline access management for your team.	– No	– No	– No	Yes

Support

Support comparison
Feature	Starter plan	Publisher plan	Business plan
Product help	Email support	Email support	Priority support	Account manager
Uptime SLA	– No	– No	– No	99.9%
Invoice billing	– No	– No	– No	Yes

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