The just-concluded Consumer Electronics Show 2026 saw many manufacturers come around to display their innovations. It was a powerful event with more than 100,000 attendees from all over the world, with several innovations being pitched. It also served as an avenue for new entry CEOs in the industry to meet tech giants and also learn from them. One reputable company during this event is BMW. The company came to exhibit an upgraded feature in its iX3 model. This article discusses this feature and what it means for the future of the company.
The latest BMW iX3 stood out at the Consumer Electronics Show (CES) 2026
The latest BMW iX3 stole the show at the Consumer Electronics Show 2026. The car was the star of the show, and many people were in awe of the features that were exhibited. This model is enhanced with an AI-powered personal assistant and Alexa technology. Being a debut car for the Neue Klasse, it displayed unique innovation that would shape the future of other cars from the company. With this car, BMW becomes the first company to equip its voice assistant with the AI assistant Amazon Alexa. Drivers can now have great conversations with their vehicles, including learning about the functioning of the car. Aside from asking about the car, you can also interact with the AI regarding anything you’d like to know.
The BMW iX3 can keep you entertained by offering streaming apps and video games
The BMW operating system also offers exhilarating applications that can keep you entertained any time you want. It features popular streaming apps that allow you to watch films, as well as video game apps to test your gaming skills. If you love to play music, you can connect your streaming apps like YouTube Music to the car and play your preferred musical genre. The central display can also allow you to video call people, using the Zoom app.
Wonders of the sixth-generation eDrive technology
The sixth-generation BMW e-drive technology comprises two effective electric motors. Two electric motors power the BMW iX3 50x Drive. Together, these two electric motors generate an output of 345kW/469hp and 645Nm of torque. It has an astonishing top speed of 210 km/h (130 mph). The all-wheel-drive system has been upgraded to an electrically excited synchronous motor (EESM), with improved efficiency at the rear axle, and a new asynchronous motor (ASM). Compared to the fifth-generation BMW eDrive, energy loss is reduced by 40%, just like this superfast BMW Z4 model coming in 2026.Â
Another important feature of this exciting car is the improved charging experience. Having a maximum charging rate of 400kW, drivers can now charge their cars from 10% to 80% in just 20 minutes when plugged to a high-voltage outlet of about 800V direct current. It can also be connected to a 400 V charging station. This BMW model can also be used as an energy source for other devices like phones and power banks.
This new model will be available first in the US and Germany
After giving the world a hint of what this car can do, BMW confirms that the sale of this car will kickstart in the second half of 2026. Germany and the US will be the first two countries to have access to this AI-powered car. Afterwards, drivers in other countries will be able to purchase it. The wide-screen display on the car has a menu that makes it easy for the driver to control, even if they are using it for the first time. With BMW exploring artificial intelligence, more features will be added soon and will be used to produce better models in the future.
This new model has made driving much easier and fun. With BMW fortifying its cars with artificial intelligence, it creates a pathway of endless possibilities. Even while it seems like this model is the best version of itself, there is no doubt that newer updates will take this model to the next level, similar to this NVIDIA supercomputing architecture unveiled at CES 2026.
