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Apple Inc. (AAPL)
- Previous Close
272.36 - Open
272.34 - Bid 272.00 x 100
- Ask 274.97 x 400
- Day's Range
272.25 - 275.43 - 52 Week Range
169.21 - 288.62 - Volume
17,910,574 - Avg. Volume
46,490,500 - Market Cap (intraday)
4.063T - Beta (5Y Monthly) 1.11
- PE Ratio (TTM)
36.75 - EPS (TTM)
7.45 - Earnings Date (est.) Jan 29, 2026
- Forward Dividend & Yield 1.04 (0.38%)
- Ex-Dividend Date Nov 10, 2025
- 1y Target Est
287.71
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
www.apple.com166,000
Full Time Employees
September 27
Fiscal Year Ends
Sector
Industry
Recent News: AAPL
View MoreNews headlines Apple's CEO Tim Cook significantly increased his stake in Nike, purchasing $3 million worth of shares. This move comes amid Nike's recent struggles, including a 32% decline in net income. Additionally, Apple's efforts in expanding iOS and AI initiatives could reshape its services narrative.
Apple's CEO Tim Cook significantly increased his stake in Nike, purchasing $3 million worth of shares. This move comes amid Nike's recent struggles, including a 32% decline in net income. Additionally, Apple's efforts in expanding iOS and AI initiatives could reshape its services narrative.


Nike (NKE) Jumps 4.6% as Tim Cook Hikes Stake

Italian Competition Authority fines Apple EUR 98M over app tracking

Apple to appeal EUR 98M Italian Competition Authority fine, AP reports

Billionaires Are Buying an AI Stock That Could Be the Apple of the 2030s

Will Apple’s (AAPL) Global iOS Openings and AI Push Reshape Its Services-First Narrative?

Nike Climb Boosts Dow, S&P 500

1 Top Stock to Buy Hand Over Fist Before the Nasdaq Soars Higher in 2026

Review & Preview: All Was Quiet
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Performance Overview: AAPL
Trailing total returns as of 12/24/2025, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .
YTD Return
1-Year Return
3-Year Return
5-Year Return
Earnings Trends: AAPL
View MoreAnalyst Insights: AAPL
View MoreStatistics: AAPL
View MoreValuation Measures
Market Cap
4.05T
Enterprise Value
4.09T
Trailing P/E
36.70
Forward P/E
33.00
PEG Ratio (5yr expected)
2.77
Price/Sales (ttm)
9.87
Price/Book (mrq)
54.87
Enterprise Value/Revenue
9.83
Enterprise Value/EBITDA
28.26
Financial Highlights
Profitability and Income Statement
Profit Margin
26.92%
Return on Assets (ttm)
22.96%
Return on Equity (ttm)
171.42%
Revenue (ttm)
416.16B
Net Income Avi to Common (ttm)
112.01B
Diluted EPS (ttm)
7.45
Balance Sheet and Cash Flow
Total Cash (mrq)
54.7B
Total Debt/Equity (mrq)
152.41%
Levered Free Cash Flow (ttm)
78.86B
Compare To: AAPL
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Company Insights: AAPL
Fair Value
Dividend Score
Hiring Score
Insider Sentiment Score
Research Reports: AAPL
View MoreGlobal Stocks Lead in 2025
We have three strategic asset-allocation models, targeting risk-tolerance levels: Conservative, Growth and Aggressive. We make tactical adjustments to the models based on our outlooks for the segments of the capital markets. Performance matters and we monitor it closely. In 2025, stocks and bonds started the year close, but stocks have pulled into the lead through November. From an asset-allocation standpoint, our Stock-Bond Barometer model still slightly favors bonds over stocks for long-term portfolio positioning. We are over-weight on large-cap stocks at this stage of the market cycle. We favor large-caps for growth exposure and financial strength, as well as exposure to the IT sector. Our recommended exposure to small- and mid-caps is 5%-10% of equity allocation, below the benchmark weighting. The dearth of IPOs in recent years has meant a lack of exciting new companies in the small-cap marketplace. While the top tier of stocks have soared on enthusiasm for AI, legacy small companies haven't been able to innovate to the same degree. One of the market surprises this year has been the performance of global stocks, which have turned in impressive results. We expect the long-term trend favoring U.S. stocks to reemerge ultimately, given volatile global economic, political, geopolitical, and currency conditions. That said, international stocks offer favorable near-term valuations, and we target an increased 15%-20% of equity exposure to the group. In terms of growth and value over the longer term, we anticipate that growth, led by the Information Technology sector, will top returns from value, led by Energy, Real Estate, and Materials, due to favorable secular and demographic trends.
Argus• 21 days agoThe Argus Sustainable Growth Theme Model Portfolio
Sustainable Impact Investing is gaining traction not only with Argus Research clients but also with the global investment community. As assets have flowed in over the past 40 years, Sustainable Investing has evolved. The discipline, originally known as Socially Responsible Investing, first focused on excluding companies that conducted business in South Africa, or participated in industries such as tobacco, alcohol, and firearms. In time, the list of industries to avoid increased to include soft drinks, fast food, and oil and gas, among numerous others. Performance of initial strategies lagged, and the approach has been modified. Now, instead of merely identifying industries to avoid, the discipline promotes "sustainable" business practices across all industries that can have an "impact" on global issues such as climate, hunger, poverty, disease, shelter, and workers' rights. Given the strategy's focus on leading management practices, we expect the growth curve for Sustainable Investing to again slope upward in the years ahead.
Argus• 29 days agoThe stock market turned the corner following Thursday's rather large downside reversal, which just happened to coincide with the short-term disappointment over Nvidia's quarterly report.
The stock market turned the corner following Thursday's rather large downside reversal, which just happened to coincide with the short-term disappointment over Nvidia's quarterly report. The S&P 500 closed at $6,539 on November 20, just points below its prior low from October 10. Since then, the entire market reversed higher -- and this time, stocks were not led by Information Technology, but rather by diverse sector and industry strength. While IT and semiconductors have bounced, some of the largest losers on Tuesday were AMD, NVDA, SMCI, VST, and NFLX (which all fell between 2.4% and 4.2%). The IT sector was near the bottom, with a 0.3% gain, with only Energy (XLE -0.6%) and (XLU -0.4%) worse off. As we have talked about in recent commentaries, Healthcare (XLV) led once again on Tuesday, with a 2.3% pop, followed by Discretionary (XLY +2.1%); Materials (XLB +1.5%); Staples (XLP + 1.4%); Industrials (XLI) and Financials (XLF), both rising 1.3%; Communication Services (XLC +1.1%); and Real Estate (XLRE +0.8%). So there was strength in many different sectors and industries, and rotation remains in gear as money flows from area to area but never moves to the sidelines. The S&P 500 reclaimed its 21-day exponential and 50-day simple averages, but ran right into the key 61.8% retracement of the recent decline. In addition, price ran right to prior support off the lows since late July -- which is now resistance in the 6,770 area. A pop over this region will likely put an end to the multi-month sloppy action and open the doors for new all-time highs during the last month of 2025. (Mark Arbeter, CMT)
Argus• 29 days agoFor the second time this week, stocks were hit with consistent selling pressure as November is off to a rocky start.
For the second time this week, stocks were hit with consistent selling pressure as November is off to a rocky start. Technology, and more specifically, semiconductor and software stocks, led the downside once again. Weakness from the largest semi and software companies was evident, with NVDA off 3.7%, AVGO 1%, TSM 1.5%, AMD over 7%, MSFT 2%, ORCL 2.6%, PLTR almost 7%, and CRM 5%. It wasn't just the mega caps that were hit, with former leaders, some of which reported Q3 EPS, wrecked -- including ELF (-35%), DUOL (-25%), DASH (-17%), HOOD (-11%), and AXON, which fell 8% after Wednesday's 9% slide. OUCH! The S&P 500 fell 1.1%, falling below its 21-day exponential average (EMA) and with a minor 5-day/13-day EMA bearish crossover. Key support from the rising 50-day lies at 6,666, with chart support at 6,550 (from the recent low on October 10). The Nasdaq and the Nasdaq 100 (QQQ) lost 1.9% and both broke their 21-day EMAs. The 50-day for the QQQ is at 601 with chart support at 589. Buying the dip (BTD) has taken on a different meaning since the April bottom. Dips were once considered multiple-week affairs, with the S&P 500 dropping 5% to 10%. The index has seen a daily drop of more than 1% nine times since April 7. Incredibly, it has rebounded the next day every signal time, with five of those occasions wiping out the loss from the previous day. One way to spot a potential trend change is to look for a technical clue known as a change in character. If the current very rapid BTD stops, that would be a change in character. (Mark Arbeter, CMT)
Argus• last month

