Tom’s book The Excel­lence Div­i­dend pre­sent­ed in PowerPoint

A one-pager giv­ing top pri­or­i­ties in 18 cat­e­gories for your path to Excellence.

Qual­i­ty is the answer to “What’s the Point?”

The arti­cle that start­ed the per­son­al brand­ing move­ment, at FastCompany.com.

Tom avers that tak­ing con­trol of your own career is not an option.

You must build your own rep­u­ta­tion for excel­lence and cre­ate your own life.

Serv­ing cus­tomers comes from serv­ing those who serve the customer.

Tom explores the mes­sage from Cool Friend Matthew Kel­ly’s book, The Dream Man­ag­er.

Do peo­ple come first in your orga­ni­za­tion? Mea­sure your­self by Tom’s criteria.

Talk­ing points include: bias for action, inno­vate or die, strat­e­gy second.

10 ideas for pump­ing up inno­va­tion in your organization.

Appen­dix 4, Excel­lence. NO EXCUSES! Accept fail­ure; always go for the Wow!

Do some­thing. Do any­thing. Now.

Tom’s paragons of the action bias are pre­sent­ed here.

Prove your the­o­ry far from the top brass before you pro­pose it to them.

A lead­er’s prin­ci­pal oblig­a­tion = Devel­op the skillset of every­one in the organization.

Have you called a cus­tomer? Thanked an employ­ee? Etc.

Tom’s 50 stan­dards for lead­ers, with more expo­si­tion than “Lead­er­ship 50”.

In these 8 slides, Tom lays out his Design prin­ci­ples succinctly.

Per Tom, design is the well­spring of Cor­po­rate Soul & the No.1 basis for com­pet­i­tive advantage.

In 2009, Lead­er­sIn filmed an inter­view with Tom. Find the video here.

Includ­ing chap­ters such as “And They Call It Sci­ence” and “Over-treat­ment.”

Tom high­lights “the sin­gle most sig­nif­i­cant strate­gic strength” an orga­ni­za­tion can have.

Emerg­ing health­care real­i­ties in the third millennium.

Major points from Mar­ti Bar­let­ta and Mar­garet Heffernan.

Sub­ti­tle: “The New Econ­o­my’s Hid­den Imper­a­tive.” Writ­ten 15 years ago, still relevant.

A two-page chal­lenge from Tom: How do women fare in your organization?

Tom says busi­ness now is much the same as in 1982 when he co-wrote Search.

Sub­jects include the per­son­al­ized web, gam­i­fi­ca­tion, big data, etc.

This 5‑slide set out­lines impor­tant points from Amar Bhidé’s book.

The baby boom gen­er­a­tion has a lot of life—and spend­ing power—left.

Tom argues for mar­ket­ing to the over-50 population.

Tom rec­om­mends three mar­kets that he feels are under-served.

An exam­ple of how to remind cus­tomers of just how Excel­lent your ser­vice can be.

Tom sug­gests your busi­ness can stand out in a crowd­ed mar­ket­place with ser­vices added.

Re-imag­ine your business—with a focus on ser­vice to the customer.

Every­one is in sales. Also at Change This.

Tom dis­cuss­es the econ­o­my cir­ca 2009 and gives tips for “new­pre­neurs.”

The first half of the Suc­cess Tips. Also at ChangeTh­is.

Gain the com­pet­i­tive edge in brand­ing your com­pa­ny by mak­ing it dra­mat­i­cal­ly different.

With news in real time on the Web, you must pro­tect your brand image.

In this video, Tom reminds us that brand­ing efforts depend on an empha­sis on the talent.

A baker’s dozen eter­nal ver­i­ties, such as: hire the best talent.

Chap­ter 3, The Works. SEVEN (VERY) Ques­tion­able “Foun­da­tion Myths.”

Tom gives his view of the impor­tant ele­ments of busi­ness success.

You’ll always find some­thing of inter­est in one of Tom’s book lists.

32 ways to have cus­tomers who are more than engaged.

An out­line for small busi­ness begin­nings and success.

This PDF gives Tom’s pre­scrip­tion for edu­ca­tion to pre­pare for work life today.

Tom gives his view of what’s wrong with edu­ca­tion and how to improve it.

Tom gives his favorite lines from Steve Job­s’s 2005 Stan­ford com­mence­ment address.