We Transform Underdogs into Top Dogs.

Brisbane branding agency specialising
 in rebrands for B2B companies.

Latest case studies

Black Lab Finance

Making finance feel simple with expertise, by your side.

View case study

Aequitas Investment Partners

A revitalised brand built for scale.

View case study

Inverstanley

A grand estate in the heart of Queensland.

View case study

Our track record

10 Years of
transforming Underdogs

$12.8b Enterprise
value entrusted to us

204 Founders collaborated with

52 Rebrands & refresh projects
completed

68 Design awards

73 New brands created

87 Websites built

92 Office plants thriving We honour the 5 that have died as

a reminder that we’re not perfect.

See our projects

About us

As a Brisbane-based branding agency specialising in strategy and design, we’re passionate about doing great work for good people.

Read more

Is your business better than it looks?

You could be an Underdog.

See how we transform businesses

Catfish

Businesses that are all style and no substance.

“All show, no go’’

They promise what
they cannot deliver, leading people to resent them.

Top Dog

Businesses who have great style and the substance to back it up.

These are the leaders in their industry (think Apple, Nike, Microsoft).

Flounder

Businesses that have no style and no substance. Businesses in dangerous territory.

They won’t be around long enough to be remembered.

Underdog

Businesses who have lots of substance, but their style holds them back.

They’re diamonds in the rough.

And they’re our ideal clients.

Style
Substance

Testimonials

“The finished branding has been more than I could have asked for and has set my business up for years to come. If you are looking for a branding agency that will take the time to understand your business and your vision then definitely get into contact with DSR.”

Jacob Arden

Director, Black Lab Finance
View case study

We engaged DSR Branding to develop the branding for our Whole Body MRI product, and the experience has been exceptional from start to finish. Andy and Dan took the time to deeply understand our product, including its technical specifications and the critical role it plays in healthcare. Their professionalism and attention to detail ensured that every aspect of the branding aligned perfectly with our vision and objectives.

Dr Kirri Sherif, PhD

Director, Whole Body MRI™
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I worked with Dan Rowell a decade ago, and his commitment to understanding his client’s businesses hasn’t changed. Dan and his team started with a deep dive into our ideal client, including interviews with our long-term clients.

Nick Webb

Director, Milenia
View case study

DSR Branding demonstrated a deep understanding of our brief and delivered an exceptional brand identity that exceeded our expectations.

Nick Williams

Co-Founder & Managing Director, Vitrinite
View case study

Working with DSR Branding has been an incredible journey from the very beginning. In just six months, they took our concept and launched our brand to a group of South African cactus farmers, delivering exceptional results.

Tony Dean

Director, Barren Energy
View case study

That branding has really coalesced as a unifying force in the business… The power of brand is something I’ve underestimated, until now.

Francis Barram

Director, Ensight
View case study

“There’s so much more at play than a surface level design studio…”

Ray Duncan

General Manager, NetEngine
View case study

DSR delivered outstanding value in the market, demonstrating remarkable attention to detail, creative flair, and quality communication.

Tarquin Lisle

Bid & Marketing Coordinator, ATG
View case study

I was drawn to DSR Branding because I’d followed them on Instagram for quite a while and with every new project they put out I saw something great, and then online they talk about the Underdog story. That really resonated with us. When we sat down and talked with the guys at DSR, they really backed up what they put on their website. It was a no-brainer.

Matthew Elliott

Managing Director, Cutting Edge
View case study

The world loves an Underdog story, so do we.
Let’s work together and create our own.

Get in touch