🔄 The Lettering Process
At Drunk on Lettering, process is where ideas find their voice. Every project
begins long before a final composition appears—shaped through sketching, experimentation,
and an ongoing dialogue between hand and eye.
The process is intentionally flexible. It allows letters to evolve naturally, responding to
concept, emotion, and rhythm rather than rigid rules.
✏️ Sketching and Exploration
Most projects start on paper. Loose sketches explore form, balance, and flow without pressure
to be perfect. This stage encourages freedom and instinct.
Multiple variations are created quickly, allowing ideas to surface through repetition and
movement.
🖌️ Inking and Form Building
Selected sketches are refined through inking. Lines gain weight, curves find tension, and
spacing becomes intentional.
Imperfections are often embraced, as they add character and energy to the lettering.
💻 Digital Refinement
Once the hand-drawn foundation is established, work moves into the digital space. Here,
structure, consistency, and scalability are introduced.
Digital tools are used to enhance—not replace—the original hand-crafted feel.
🧪 Experimentation and Play
Experimentation remains central throughout the process. Scale, texture, color, and layout
are tested to push the lettering beyond initial expectations.
This playful approach keeps the work fresh and prevents repetition.
🔁 Iteration and Feedback
Iteration allows lettering to mature. Revisions refine clarity and impact while preserving
expressive intent.
Feedback—whether internal or collaborative—helps sharpen decisions and strengthen outcomes.
✨ From Process to Presence
The final result is not just a visual outcome, but a record of thought, movement, and craft.
Each piece carries traces of the process that shaped it.
At Drunk on Lettering, process is not hidden—it is celebrated as part of the work itself.