ID3AS Blog

person sitting at a laptop typingRead More
Five Reasons Pay-Per-Click Ads Generate Business

Wondering if pay-per-click advertising still matters as the world dives deeper into AI, ChatGPT, and other Answer Engines? According to DemandSage, businesses make an average of $2 in revenue for every $1 spent on Google Ads, and 63% of consumers click on paid digital ads when they intend to buy a product online. Pay-Per-Click (PPC)...
Black and White Target image for D3 Blog Post - RetargetingRead More
Retargeting 101: How to Remarket Your Brand

In today’s competitive, crowded, and privacy-first digital environment, retargeting is essential in helping your brand reconnect with users who have already shown interest. It’s one of the most powerful ways to reconnect with visitors to your site and make the most out of every marketing dollar. The truth is, most people will not convert the...
two boxing gloves, Google Ads vs. Meta AdsRead More
Google Ads or Meta? Here’s What We Tell Clients

Are you ready to take your advertising to the next level, but are unsure of where to begin? When D3 meets with business owners and decision makers, one of the first questions that comes up is, “Should we run Google or Meta/Facebook ads?” And the answer isn’t always as simple as you’d think.  The two...
Man uses chatgpt on his computerRead More
Are You Writing for AI, or Letting AI Write for You?

We get it, artificial intelligence is everywhere. It’s streamlining everyday tasks, saving time, and even producing a decent return with the right prompts. So, when you’re busy juggling hundreds of other responsibilities, it’s tempting to let AI take the reins on your website content. The truth is, letting AI handle all of your content may...
Four people looking at their phonesRead More
SEO & Social: When Worlds Collide

In digital marketing, SEO and social media are often placed in separate silos. SEO is known for playing the long game. Think keywords, technical tweaks, and content that builds momentum over time. Social media, on the other hand, is quick-moving, community-focused, and harvesting real-time connections. But here’s the thing: when you stop treating them like...
Computer displaying generic logosRead More
Are You Breaking Up the Brand Again?

At D3, we see it all the time—businesses unintentionally chipping away at their brand and watering down hard-earned recognition and trust with inconsistent visuals, off-brand messaging, or poor-quality content. The good news? With the right approach (and a little support from our team), you can protect your brand every time you click “publish”. Keeping Your...