The Attribution Advantage: How Radio & TV Sales Teams Can Win the Credit Game
If you’re in radio or TV sales, you’ve probably experienced this frustration: A client runs a successful campaign with you, sees real results, but then credits their digital ads for the lift. Sound familiar? Marketing Millennials recently nailed this challenge in their newsletter with an insight that every broadcast sales professional should understand: Credit: Marketing […]
2026 – What will you STOP doing?
The start of the new year is where many of us reflect on the past while looking to what is next in the future. As someone who has been in the content business for more than 45 years the changes I have seen are incredible. It started slowly back in the 70’s and now is […]
The Future of Marketing Is Local. Radio Has Been There All Along.
Marketing predictions for 2026 are starting to converge around a familiar idea: growth happens at the local level. Market Millennials recently highlighted this shift in their 2026 outlook, pointing to hyper local community building as a major opportunity. Instead of broad national campaigns fighting for the same attention, brands are being encouraged to activate at […]
Media Minute: It’s Beginning to Sound a Lot Like Christmas (on the Radio)
Radio stations playing Christmas music during the holidays is a custom that has endured throughout the years. And while most radio listeners indeed enjoy Christmas music during the holidays there are some data points stations should consider when going all in on Rudolph, Kris Kringle, et al. We asked over 700 radio listeners from across […]
[PRESS RELEASE] Crowd React Media Releases Fourth Annual State of Sports Media 2025 Report
[Durham, NC] – September 29, 2025 – Crowd React Media, a division of Harker Bos Group, has released its fourth annual State of Sports Media 2025 report, a comprehensive study of how U.S. sports audiences engage with media. Based on a national survey of 775 adults, the findings highlight the unmatched intensity of sports fandom […]
A 7-Part Interview Series with Scott Masteller on our Findings from the State of Spanish Language Media 2025 Report
Katie Miller of Harker Bos Group and Crowd React Media sat down with industry expert Scott Masteller to discuss some key findings of our State of Spanish Language Media 2025 Report. We’ve divided the conversation into 7 digestible short videos that you can watch at your leisure. …And If you haven’t already downloaded our State […]
The State of Spanish-Language Media 2025 Is Here
The wait is over. The second annual State of Spanish-Language Media report is live. This year’s study offers a rare, in-depth look at how Spanish-speaking Hispanic audiences in the U.S. are engaging with radio, streaming TV, podcasts, social media, music streaming, and more. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, […]
A 4-Part Interview Series with Scott Masteller on Talent, Media, and What Still Makes Radio Great
As part of our work on the State of Media 2025 report, I had the chance to sit down with someone I deeply respect—Scott Masteller, longtime radio and talent consultant with more than 30 years of experience in the industry. In this 4-part YouTube Shorts series, we talk about what’s changing in the media world, […]
Maximizing Your Radio Station’s Reach: A Guide to Alexa Integration
Are you a radio station owner or manager looking to grow your digital presence and reach at-home listeners more effectively? Smart speakers like Alexa remain a valuable, and often overlooked, entry point for engaging loyal local audiences. In our latest radio research, we consistently find that over half of smart speaker owners regularly use them […]
Why Radio Needs to Rethink “Share” and Start Selling Big Numbers Like Everyone Else
Radio is the only major medium still selling itself with small numbers. While digital media flaunts sky-high metrics like impressions, downloads, and streams, radio clings to “share”—a metric that maxes out at 100. That’s not just a measurement choice. It’s a missed opportunity. The Problem With “Share” In Nielsen’s radio methodology, “share” refers to the […]