The Attribution Advantage: How Radio & TV Sales Teams Can Win the Credit Game
If you’re in radio or TV sales, you’ve probably experienced this frustration: A client runs a successful campaign with you, sees real results, but then credits their digital ads for the lift. Sound familiar? Marketing Millennials recently nailed this challenge in their newsletter with an insight that every broadcast sales professional should understand: Credit: Marketing […]
2026 – What will you STOP doing?
The start of the new year is where many of us reflect on the past while looking to what is next in the future. As someone who has been in the content business for more than 45 years the changes I have seen are incredible. It started slowly back in the 70’s and now is […]
The Future of Marketing Is Local. Radio Has Been There All Along.
Marketing predictions for 2026 are starting to converge around a familiar idea: growth happens at the local level. Market Millennials recently highlighted this shift in their 2026 outlook, pointing to hyper local community building as a major opportunity. Instead of broad national campaigns fighting for the same attention, brands are being encouraged to activate at […]