Alcone Marketing Group – Consumer Lab

In what appears to be a first, KFC has unleashed the power of the smell of
Kentucky Fried Chicken in corporate offices in Washington, D.C., Chicago and
Dallas in an attempt to lure office workers to its restaurants and to highlight
the launch of its new $2.99 Deal. Fortunately for the mailroom staff, lunch was
on KFC over the past week.

~A

MediaPost Publications – KFC Targets The Nostrils Of Hungry Office Workers – 08/29/2007
YOU’VE HEARD OF PRODUCT PLACEMENT.

Now, there’s aroma placement.

In what appears to be a first, KFC has unleashed the power of the smell of Kentucky Fried Chicken in the corporate halls of offices in Washington, D.C., Chicago and Dallas in an attempt to lure office workers to its restaurants.

Filed under: advertising, Consumer, Promotions, sampling, WOM