Alcone Marketing Group – Consumer Lab

The recent drive toward healthy and green living has consumers placing a
high degree of trust in the ‘all natural’ claim for personal care products,”
says Christopher Haack, senior analyst at Mintel. Hispanic consumers are the
fastest-growing market for natural and organic personal care: 74% of their
total personal care product purchases were classified as being natural and
organic.

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MediaPost Publications – Organic/Natural Products Enjoy 35% Market Growth, Per Study – 06/11/2008

Market research firm Mintel says the 35% growth since 2005 of the natural and organic personal care products market has prompted retailers to stock more of these products.

Mintel Global New Products Database (GNPD) says the market is now valued at $465 million, and has seen a 53% increase in the number of new organic and/or all-natural product launches in the past two years–from 554 in 2005 to 846 in 2007.

Filed under: Consumer, eco-friendly, environment

A new report unearthed evidence of a trend it calls “sector stretch,”
with consumers increasingly able to differentiate corporate behavior within
sectors, for example, identifying some fuel and energy companies as more
responsible than others.
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MediaPost Publications – Consumers: Brands Don’t Do Enough For The Planet – 05/14/2008
Two-thirds of consumers in key global markets think that when it comes to protecting the planet from climate change, companies and brands should be finding solutions. In fact, according to a massive study from Havas Media, consumers expect brands-not their governments-to find solutions.

Filed under: Consumer, eco-friendly, environment

The majority of Americans (53%) would pay more for an environmentally
friendly product–and 36% say they have changed their personal behavior to
benefit the environment, according to a new survey from TNS. Americans also
have strong opinions about the environment, including corporate responsibility

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MediaPost Publications – Americans Like Eco-Friendly, But Doubt Corporate Motives – 05/07/2008
The majority of Americans (53%) would pay more for an environmentally friendly product–and 36% say they have changed their personal behavior to benefit the environment, according to a new survey from TNS, which includes a section focused on the United States.

Filed under: Consumer, eco-friendly, environment