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Chromeography
Mobile view under repair. Drives best on desktop.
Chromeography
In praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.
Is this kind of thing up your alley? Check out this short presentation and the exhibition in Berlin.
Under construction. Potholes common. Services minimal. Blame the management.
Best: photography, lettering, badges (overall design)
Color: white, black, gray, silver, red, orange, yellow, green, blue, beige
Era: 1910s, 1920s, 1930s, 1940s, 1950s, 1960s, 1970s, 1980s, 1990s, 2000s
Car Make: AMC, Alfa Romeo, Austin-Healey, Buick, Cadillac, Chevrolet, Chrysler, DeSoto, Dodge, Ford, Holden, Hudson, International, Jaguar, Karmann Ghia, Lamborghini, Lincoln, Mercedes, Mercury, MG, Morris, Oldsmobile, Packard, Plymouth, Pontiac, Porsche, Studebaker, Volvo, VW
Car Model: 88, 500, 3000, Apache, Bel Air, Camaro, Capri, Charger, Continental, Cougar, Corvette, Custom, Dart, Fairlane, Falcon, Fury, Galaxie, GT, Hornet, Impala, Mustang, Special, SS, V8
Not Car: bicycle, camera, espresso machine, fan, refrigerator, scooter, typewriter
Lettering Style: romanscript, sans, serif, script, slab, swash | condensed, extended | baseline connection, underline | italic, backslant
Motif: circle, crown, globe, lightning bolt, rocket, shield, wings
Exit: Group | Twitter | Badges on eBay | Fonts (1880–1930) | Fonts (1930–70) | This site set in FF DIN Round.
Logo by Laura Serra.
Your ad here. Contact Chromeography for metrics and info.
We are now on Bluesky.
1965–66 Coronet 440 (photo by Kelvin Fagan)
Jason Torchinksy pays tribute to GMC’s funky serif days.
1933 Panhard & Levassor X72 Panoramique (by Wouter Bregman)
1979 GMC Rally STX 25 Van fender emblem (submitted anonymously). Someone got a little too excited about ligatures on this one. But I guess that was common at GMC in the ’70s.
Estate Stove and Oven (by Stephen Coles)
Original range in our cabin built by my grandparents in the 1930s.
1947–49 Chevrolet Loadmaster by William Hopkins
1975–80 GMC Sierra 25 by Stephen Coles in Oakland, CA. Back when it was ok for trucks to be fun, not just tough.
Schwinn in Park Slope, NYC by Caroline Sarrette








