CAS is our exclusive and unique proprietary OTT-first data product like no other in the market. It delivers advanced audience targeting with more scale, more accuracy, and, ultimately, more precision.
Generating 20M+ unique identities which comprise the Canela ID.
The most accurate and precise U.S. Hispanic database.
By applying over 500 consumption signals and over 250 behavioral signals to our unique IDs, we create Customized Premium Audiences that can be reached across the OTT universe in both English and Spanish.
What makes Canela Audience
Solutions Best-In-Class?
How do we determine that
the audience is Hispanic?
Derived entirely from 100% Hispanic-focused platforms and channels within the Canela ecosystem.
CAS audiences are identified based on users who have watched content from Canela’s vast library of Spanish-language VOD and FAST offerings.
Validated through trusted third-party data sources to confirm user language habits.
Surveys and studies conducted on CAS audiences consistently highlight Hispanic heritage as a defining characteristic.
CAS can be leveraged by our
partners in multiple ways
CAS provides the opportunity to be utilized as a pure data product through any data clean rooms or other industry standards.
CAS provides valuable insights to help brands better understand their desired target audience.
CAS allows brands to create custom audiences tailored to their needs, including brand-specific audiences, conquest audiences, or fully customized segments.
Brands can activate CAS to achieve
meaningful scale across OTT platforms
regardless of content language preference
CAS customized premium audiences can be reached across across Canela’s premium OTT ecosystem that includes 70 OTT partners in both English and Spanish language content.
