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ByteDance
Our Mission
Inspire Creativity, Enrich Life
Culture
Grow Together
- Live and be driven by our mission and vision. Show patience and resilience in the face of short-term fluctuations. Solve problems together. Keep learning, keep pushing boundaries. Pursue mutual growth with the organization.
Always Day 1
- Always maintain an entrepreneurial mindset. Keep pioneering and innovating instead of relying on resources or past achievements. Stay agile and pursue efficiency and simplicity. Reduce unnecessary procedures. Reject complacency. Stay open and humble.
Champion Diversity and Inclusion
- Value individual differences, and focus on people's unique strengths. Think global. Understand and celebrate different cultures, views, and experiences. Facilitate effective collaboration by assuming good intent and trusting by default.
Be Candid and Clear
- Speak your mind. Expose problems candidly. Avoid "managing up". Be accurate, concise, and straightforward. Avoid overusing jargon or elaborate terms. Drive communication and form conclusions with facts, instead of assumptions or emotions.
Seek Truth and Be Pragmatic
- Be an independent thinker. Get to the bottom of things. Distill ideas down to their fundamental truths. Dive deep into facts. Seek direct experience and first-hand data and information. Be grounded and focus on real impact.
Be Courageous and Aim for the Highest
- Dare to take calculated risks for bigger gains, with a focus on return on investment. Explore alternative solutions in a larger scope for the optimal result. Insist on high standards. Don't just get the job done, execute with excellence.
Grow Together
- Live and be driven by our mission and vision. Show patience and resilience in the face of short-term fluctuations. Solve problems together. Keep learning, keep pushing boundaries. Pursue mutual growth with the organization.
Always Day 1
- Always maintain an entrepreneurial mindset. Keep pioneering and innovating instead of relying on resources or past achievements. Stay agile and pursue efficiency and simplicity. Reduce unnecessary procedures. Reject complacency. Stay open and humble.
Champion Diversity and Inclusion
- Value individual differences, and focus on people's unique strengths. Think global. Understand and celebrate different cultures, views, and experiences. Facilitate effective collaboration by assuming good intent and trusting by default.
Be Candid and Clear
- Speak your mind. Expose problems candidly. Avoid "managing up". Be accurate, concise, and straightforward. Avoid overusing jargon or elaborate terms. Drive communication and form conclusions with facts, instead of assumptions or emotions.
Seek Truth and Be Pragmatic
- Be an independent thinker. Get to the bottom of things. Distill ideas down to their fundamental truths. Dive deep into facts. Seek direct experience and first-hand data and information. Be grounded and focus on real impact.
Be Courageous and Aim for the Highest
- Dare to take calculated risks for bigger gains, with a focus on return on investment. Explore alternative solutions in a larger scope for the optimal result. Insist on high standards. Don't just get the job done, execute with excellence.
Grow Together
- Live and be driven by our mission and vision. Show patience and resilience in the face of short-term fluctuations. Solve problems together. Keep learning, keep pushing boundaries. Pursue mutual growth with the organization.
Board Members
Select Investors
In alphabetical order
History of ByteDance
ByteDance was founded in 2012 by a team led by Yiming Zhang and Rubo Liang, who saw opportunities in the then-nascent mobile internet market, and aspired to build platforms that could enrich people's lives. The company launched Toutiao, one of its flagship products, in August 2012. It followed that success with the launch of Douyin in September 2016. Approximately a year later, ByteDance accelerated globalization with the launch of its global short video product, TikTok. It quickly took off in markets like Southeast Asia, signaling a new opportunity for the company. ByteDance acquired Musical.ly in November 2017 and subsequently merged it with TikTok. Today, the TikTok platform, which is available outside of China, has become the leading destination for short-form mobile videos worldwide.
In support of its mission to Inspire Creativity and Enrich Life, ByteDance has made it easy and fun for people to connect with, create and consume content. People are also able to discover and transact with a suite of more than a dozen products and services such as TikTok, CapCut, TikTok Shop, Lark, Pico and Mobile Legends: Bang Bang, as well as products and services specific to the China market, including Toutiao, Douyin, Fanqie, Xigua, Feishu and Douyin E-commerce.
ByteDance has over 150,000 employees based out of nearly 120 cities globally, including Austin, Barcelona, Beijing, Berlin, Dubai, Dublin, Hong Kong, Jakarta, London, Los Angeles, New York, Paris, Seattle, Seoul, Shanghai, Shenzhen, Singapore, and Tokyo.
Corporate Structure
Code of Conduct
We believe at ByteDance that high ethical standards and a culture of integrity play a pivotal role throughout the development of the company. Therefore, we have developed the ByteDance Code of Conduct and ByteDance Partner Code of Conduct.
View the Code of Conduct(PDF)→
Milestones
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ByteDance founded in a four-bedroom apartment
gettext(`date.months.8`) 2012
Toutiao launches as one of ByteDance's first products
gettext(`date.months.9`) 2016
Douyin launches in China and quickly becomes a popular short-video sharing platform
gettext(`date.months.12`) 2016
ByteDance becomes the controlling stakeholder of Indonesian news app BABE
gettext(`date.months.5`) 2017
TikTok launches outside of mainland China
gettext(`date.months.11`) 2017
ByteDance acquires popular short-video platform musical.ly
gettext(`date.months.6`) 2018
Helo launches in India as a social media platform
gettext(`date.months.8`) 2018
musical.ly merges with TikTok to unify the two platforms
gettext(`date.months.3`) 2019
Lark launches in Japan and Singapore as ByteDance's first enterprise product
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