From 2013-2017, I led product design for NYT Cooking, a new subscription digital product at the New York Times. My design team launched new cross-platform features and utilities and expanded editorial content types in collaboration with product, project management, editorial, and engineering. I partnered with product and research to determine the strategy to monetize the product and, in 2017, the team designed and launched a pay-wall and subscription experience across all platforms.
With a list of renowned contributors (Melissa Clark, Yotam Ottolenghi, Ruth Reichl to name a few), The New York Times is a favorite source of inspiring recipes for home cooks. NYT Cooking is a cross-platform subscription app that puts those decades worth of expertise and inspiration within easier reach. www.nytimes.com/cooking | NYTCooking iOS app
a database of recipes with utility
The Times has published recipes since 1957. NYT Cooking offers access to more than 17,000. Users can use the apps to search, save, send grocery lists, and write notes.
cooking school
For users who are curious about how to prepare classic dishes or who would like to improve their skills, NYT Cooking has created over 40 Cooking Guides that describe, with video and photography, the most basic techniques, Knife Skills, and the not so basic, The Essentials of French Cooking.
from digital to printed
The Essentials of French Cooking was a digital-first cookbook designed to test an product idea of premium content. The team published a new type of guide which told the story of French cuisine through the techniques featured in ten classic dishes. After publication on the site, I designed a print cookbook with the same content to give as a gift to our first subscribers. The Essentials of French Cooking won a 2018 James Beard Award for Storytelling
awards and recognition
The Essentials of French Cooking won a 2018 James Beard Award for Storytelling; NYT Cooking.com won the 2016 Webby Peoples' Choice Award, Best Food and Beverage Website and the 2017 Webby Award, Best Food and Beverage Website; NYT Cooking iOS app was listed in 2017 Time Magazine Top Ten Apps and was awarded a 2017 Type Directors' Club Annual Award for Excellence.
Design team: Barbara de Wilde, Aura Seltzer, Bethany Snyder
With a list of renowned contributors (Melissa Clark, Yotam Ottolenghi, Ruth Reichl to name a few), The New York Times is a favorite source of inspiring recipes for home cooks. NYT Cooking is a cross-platform subscription app that puts those decades worth of expertise and inspiration within easier reach. www.nytimes.com/cooking | NYTCooking iOS app
a database of recipes with utility
The Times has published recipes since 1957. NYT Cooking offers access to more than 17,000. Users can use the apps to search, save, send grocery lists, and write notes.
cooking school
For users who are curious about how to prepare classic dishes or who would like to improve their skills, NYT Cooking has created over 40 Cooking Guides that describe, with video and photography, the most basic techniques, Knife Skills, and the not so basic, The Essentials of French Cooking.
from digital to printed
The Essentials of French Cooking was a digital-first cookbook designed to test an product idea of premium content. The team published a new type of guide which told the story of French cuisine through the techniques featured in ten classic dishes. After publication on the site, I designed a print cookbook with the same content to give as a gift to our first subscribers. The Essentials of French Cooking won a 2018 James Beard Award for Storytelling
awards and recognition
The Essentials of French Cooking won a 2018 James Beard Award for Storytelling; NYT Cooking.com won the 2016 Webby Peoples' Choice Award, Best Food and Beverage Website and the 2017 Webby Award, Best Food and Beverage Website; NYT Cooking iOS app was listed in 2017 Time Magazine Top Ten Apps and was awarded a 2017 Type Directors' Club Annual Award for Excellence.
Design team: Barbara de Wilde, Aura Seltzer, Bethany Snyder
