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Marketers are grappling with how to proceed with Super Bowl campaigns in an environment that is full of political strife following ICE shootings in Minneapolis.
Creativity
View AllView AllAlto’s new spots debut around the Winter Olympics and Super Bowl, expanding the brand’s “Family-Proof” platform.
Featured
Fanatics Sportsbook’s first Super Bowl ad invites viewers to bet with or against Kendall Jenner, leaning into internet lore.
Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer’s Brief, Ad Age’s contributing editor, Natalie Zfat, sits down with Matt Drzewicki, senior vice president and general manager of Roundel, Target’s retail media network, to discuss how guest-centric strategies, responsible AI and deeper partnerships are reshaping the retail media landscape.
Doritos’ flavor collaboration with IShowSpeed, Starface’s campaign with Iris Law for a smaller version of its star-shaped pimple patches and Druski as T-Mobile's “chief switching officer” are some of this week’s creator economy headlines.
Encyclopedia of Marketing
View AllFrom agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
AI Marketing Playbook
View AllMCP, AdCP, large language models, chatbots—test your knowledge of the latest trends in AI and advertising.
Brand Report
View AllExplore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.
All Access Exclusives
View AllFrom the consultants leading them to the incumbents, everything you need to know.
Opinion
View All
‘Heated Rivalry’ is a hit with Gen Z not for its LGBTQ themes, but for its emotional realism.
Why physical tools and repeatable systems matter more than trends for creatives.
Ad Age Podcasts
View AllNew Balance Brand President and CMO Chris Davis talks about how fashion partnerships with Sezane and Miu Miu and sports partnerships with the Australian Open and Josh Allen have helped New Balance resonate with everyone from “supermodels in London to dads in Ohio.”
Gen Z Marketing
Pereira O’Dell’s Mona Munayyer Gonzalez shares career advice for Gen Z ad pros—on choosing between big and small agencies and whether grad school is worth it.
