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Video Marketing
You’ve heard it for years: video marketing is the future. Well, the future is here, and our blog is here to teach you how to develop a video marketing strategy that drives impactful results. From video editing software, to video advertising, to the latest video marketing statistics, the WordStream blog is your home for all things video marketing.
Experts Share the Biggest Video Marketing Trends of 2025
The video marketing trends for 2025 suggest big changes and opportunities are on the way. Learn about them here.
5 Quick Ways to Optimize Your YouTube Ad Campaigns
Is your YouTube account set up for advertising success? Find out what you need to do.
9 Powerful Ways to Promote Your YouTube Channel
Your videos deserve viewers! Get more of them with these YouTube channel promotion ideas.
YouTube SEO 101: How to Get Found on YouTube
Watch the views rack up with these YouTube SEO tips and other ideas so more people find your videos.
9 Video Marketing Trends to Watch in 2024
Plus, get ideas and examples for how you can apply these trends to your business's video marketing strategy.
The Easy Guide to Facebook Video Ads for Any Business
Learn that strategies that can lead you to Facebook video ad success, plus get a complete list of Facebook video ad creation tools.
How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)
Drive more YouTube video views with these expert tips and tools.
How the YouTube Algorithm Works in 2025 (+14 Tips for More Views)
Learn how the YouTube algorithm works today and get a list of ways to help it recommend your videos more often.
The Complete, Beginner-Friendly Guide to Hulu Advertising in 2024
Ready to get your business seen where your audience is binge-watching their favorite shows and movies? Then this complete guide to Hulu advertising is just what you're looking for.
The Absolute Best Time to Post on YouTube in 2025
Publishing videos on YouTube at the right time can give your posts a boost in early engagement. Here are the best average times to post on YouTube and tips to find the best time for your business.
3 Tricks to Create Video Ad Content on a Budget
Easy and affordable ways to create demo-style, commercial-style, and social media-friendly videos.
How to Advertise on YouTube in 10 Steps (+Pro Tips)
The all-in-one guide from a former Googler...tips, types, targeting, and more!
Why & How to Add Hashtags to YouTube Videos (+Pro Tips)
Youtube hashtag tips to follow, tools to try, and trip-ups to avoid.
4 Fine-Print Settings to Beware of in Google Ads Video Campaigns
These little nuances can lead to lots of wasted spend, but we've got you covered.
The 12 Best Video Editing Software for Beginners in 2025
Don’t have the budget for a videographer? We've got 12 tools to make your life easier.
6 Data-Backed Ways to Promote Your Business on YouTube
In this post, learn the best ways to promote your business on YouTube, with a channel trailer, YouTube Shorts, influencer partnerships, paid ads, merch shelf, and branded shows.
12 Tips to Create a Compelling YouTube Channel Trailer (+Examples)
Use these eight tips to create a YouTube channel trailer that turns visitors into subscribers, with three tools to help you implement them and plenty of examples!
8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search
Get familiar with YouTube SEO and learn eight YouTube SEO tips to start ranking higher in search results.We'll talk about keyword insertion, hashtags, closed captions, and more!
4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads
There are tons of YouTube Studio reports that provide more information than your Google Ads dashboard. We're sharing how to use four of them to find optimization opportunities you didn't know existed!
4 Easy Strategies for More Effective Holiday YouTube Ads
This post covers four powerful features available for YouTube video ads that can help you drive more purchases this holiday season, including YouTube shopping campaigns, YouTube sitelink extensions, YouTube call-to-action extensions, and YouTube lead form ads.
Beginner’s Guide to Choosing the Right Video Hosting Platform
A high-quality video hosting platform is a must for B2B marketers looking to generate leads through video. This post covers the pros and cons of free video sharing sites, the benefits of paid video hosting platforms, and what you stand to gain by integrating one with your marketing automation platforms.
How to Create at-Home DIY Marketing Videos While Social Distancing
Quality marketing video content does not have to stop in the wake of the pandemic. This post provides everything you need to create successful at-home DIY videos, including equipment, tools, tips, and even types of video content to help your business grow.
How to Optimize Network & Placement Targeting for YouTube Ads
This post covers how to choose the right network and placement types for optimal Youtube ad targeting, so you can reach the right audiences on the right channels and avoid wasting any of your precious ad spend.
Our Go-To Social Media Video Marketing Cheat Sheet
When done right, social media video marketing can bring in great results. In this cheat sheet, we're giving our quick tips and sharing common best practices for social media video marketing on seven major platforms, including Facebook, Instagram, TikTok, and more!
How to Use Personalized Video Marketing to Increase Your Engagement
Personalized video marketing can help you boost prospect and customer engagement. In this post, we outline what personalized video marketing is, how to use this strategy, and tips to make it successful!
How to Get More Views on YouTube: 10 Tips to Try Today
We've got 10 tips to help you get more views on YouTube this year, which include content ideas, YouTube SEO tactics, timestamps and other value-adds, promotional strategy, title optimization, and more!