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Blog Category
TikTok
TikTok is no longer just an app for Gen Zers to spend time scrolling. It’s now a marketing and advertising powerhouse where businesses can reach and engage with a vast audience ready to search and buy. Whether you’re looking for the basics like how to set up a TikTok account for your business or something more advanced like TikTok ad targeting strategies, these tips, insights, and expert tutorials will provide everything you need to make TikTok marketing and advertising successful for your business.
TikTok SEO: 5 Tips to Own TikTok Search Results
Learn how to optimize your TikTok videos and account to get more views and followers on TikTok and beyond.
TikTok Ads Bidding Strategies (Which Is Best for You?)
Here's a quick rundown of TikTok's two ad bidding strategy options and how to choose the right one.
How the TikTok Algorithm Works in 2025 (+9 Ways to Go Viral)
Learn how to use the TikTok algorithm to your advantage so your videos get more views and engagement.
17 Ways to Discover TikTok Trends & Ideas for Viral Content
Find out how to do TikTok trend discovery to uncover the right viral content for your business with these ideas, tips, and examples.
How Often to Post on TikTok for the Most Views & Followers (+7 Tips to Post Faster)
Get a boost to your views and followers when you learn how often to post on TikTok.
11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging Ads
Learn how the TikTok Ads library tool for your business when you're trying to beat out the competition on TikTok Ads.
9 Proven TikTok Marketing Strategies to Skyrocket Conversions
We’re sharing TikTok marketing strategies that will help you reach high-value audiences, improve cost efficiency, and skyrocket your conversions.
The Best Time to Post on TikTok For Your Business in 2025 (+Bonus Ways to Boost Engagement)
Find out when you should post on TikTok to get the most engagement from your unique audience.
6 Proven Techniques for Ultra-Effective TikTok Ads Targeting
We're exploring six expert techniques that will help you to identify, reach, and convert profitable audiences with your TikTok advertising.
85 of the Best TikTok Hashtags to Use for Your Small Business
Get the ultimate list of the best TikTok hashtags complete with tips and examples.
Facebook vs TikTok Ads: Key Differences & How to Use Them Together
Compare (and make the most of!) costs, targeting, formats, and analytics.
8 Easy Ways to Get on TikTok’s FYP (& What It Means)
Get on the FYP so you can gain more exposure for your brand...or should we say, FYB 🙃
10 Easy Ways to Get More Likes on TikTok
Delight your viewers with special effects, captions, hashtags, and more.
How to Go Live on TikTok – Plus Tips, Ideas & Examples
Including the secret trick to go live without having 1,000 followers!
How to Stitch on TikTok – With Ideas & (Hilarious) Examples
These examples might have you in...wait for it... stitches.
TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!
One ad. Two platforms. Three weeks. One winner. Dum dum dummm.....
9 Data-Backed Reasons to be Advertising on TikTok (& Not Just to Zillenials)
Fact: TikTok is not just a Zillenial platform! And it has lots of benefits to offer! Learn more about how TikTok ads can help any business to increase exposure and authentically market its products and services—to any audience.
5 Simple Steps to Set Up Your TikTok Ads
With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this advertising works and how to handle your reporting.