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Marketing Psychology
Understanding how your customers think, act, and search can help you create more effective campaigns. That’s where marketing psychology comes in. These articles cover principles of marketing psychology that can help you get inside the minds of your customers.
28 Advertising Techniques to Influence Customers & Win Business
Find the right advertising technique to create more engaging marketing messages and better connect with your audience.
Brand Perception: What It Is & How to Measure It
Your brand's perception can make or break every marketing effort. Here's how to measure and improve yours.
Bandwagon Advertising: 7 Magical Ways to Win Over Customers
Copy the bandwagon advertising playbooks of seven successful brands.
20 Neuromarketing Techniques & Triggers for Better-Converting Copy
Use the power of neuromarketing to create better-converting copy.
The 5 Personality Traits that Will Change How You Target Customers
Understanding and leveraging these personality traits can transform the impact of your marketing efforts.
5 Powerful Buying Motives & How to Use Them to Increase Sales
Appeal to one (or more) of these key buying motives to increase sales and revenue for your business while better connecting with customers.
How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies
Learn how to leverage consumer psychology (while staying tasteful and honest!)
8 Ways to Use Color Psychology in Marketing (With Examples)
Did you know that orange is optimistic? Blue is true? Yellow is *not* mellow?
7 Marketing Psychology Tactics to Influence Your Customers (With Examples)
With 26 easy tactics to use in your ads, landing pages, emails, and more!
26 Brilliant Ways to Use Psychology in Your Copywriting (With Examples)
Learn nine psychological effects you can use in your copywriting to create more interesting, attractive, and effective content—with over 28 examples and tips.
How to Persuade Your Audience With Data Storytelling (+Examples)
Data storytelling enables you to convert complex concepts and data into clear takeaways that others can understand. Learn how to use visuals (the right way) to influence your audience to take action.
How to Use Consumer Psychology to Win More Post-COVID Business
Even with the arrival of a vaccine, it’s clear that COVID-19 has caused upheaval in the world of marketing. This post covers how marketers can optimize their funnels to adapt to post-pandemic consumer behavior.
13 of the Most Persuasive Ads We’ve Ever Seen
Check out 13 real examples of pretty darn persuasive ads—and how to write your own!
What Marketers Can Learn from 5 Timeless Psych Experiments
From social proof to the fun principle, marketers can learn a lot from psychology experiments. Here are five marketing lessons you can learn from timeless psychology experiments that you can start using to improve your campaign performance today!
6 Cognitive Biases You Can Exploit to Boost Sales
Some cognitive biases are common enough that you can count on them to influence consumer behavior – and even include them in your marketing strategy. Here are six cognitive biases that you can use in your marketing strategy to boost sales.
6 Examples of Subliminal Advertising, from Spooky to NSFW
What is subliminal advertising? Does it even work? Let's take a look at the history of subliminal messages in ads with six weird, sometime shocking examples.
6 Ways to Use the Curiosity Gap in Your Marketing Campaigns
In this how-to guide, we walk you through six ways to use the curiosity gap to increase clicks and engagement across your marketing campaigns.
How to Use the Psychology of Facebook to Create Better Facebook Ads
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.