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Display Ads
Display ads, also known as banner ads, are a highly cost-effective way to build brand awareness and bring interested visitors back to your site to close the deal. Browse our collection of in-depth articles, tips and strategies to learn how to set up a display ad campaign, optimize your display placements, design better-performing display ad creative, make the most of remarketing and more—plus, find tons of display ad examples to inspire your business!
Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose
Similarities and differences in formats, targeting, placements, metrics, costs, and more!
The Big, Easy Cheat Sheet for Google Display Ads
From technical specs to targeting, tools to tips, here is everything you need for successful Google display ads in one handy guide.
4 Fine-Print Settings to Beware of in Google Ads Video Campaigns
These little nuances can lead to lots of wasted spend, but we've got you covered.
Can We Trust View-Through Conversions? An Experiment Reveals!
View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.
4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences
In the recent past, Google has combined Custom Affinity Audiences and Custom Intent Audiences into one: Custom Audiences. Learn about how to target your ads based on interest/behavior, type of websites browsed, types of apps downloaded, and even physical location visited.
The 17 Best Display Ads We’ve Ever Seen (+Why They Work)
We've collected and analyzed the best display ads to help you come up with the perfect campaign for your business.
How to Set Up Google Dynamic Display Ads: Your Quickstart Guide
Dynamic display ads are a great way to advertise previously viewed products by your website visitors. In this post, we walk you through who is eligible for dynamic remarketing campaigns, how to set one up, and how to connect it to a dynamic feed.
6 Google Display Network Mistakes You Need to Avoid
The good news about these top display network mistakes is that they are easily avoidable. In this post, learn how to properly set up your campaigns, audiences, exclusions, and more for optimal awareness campaigns.
24 Clickable Banner Ads Examples (And Why They Work!)
Sometimes we all need some creative inspiration. That's why we've gathered 24 stellar banner ads examples and broken down exactly why they work so well to help you get your own ideas off the ground.
The Top 5 Google Display Network Features Released in 2019
Google released a lot of new updates and features this year—which is especially good for your 2020 planning. Here, we're ranking our top Google Display Network features, including parallel tracking, video assets, and more!
Responsive Display Ads to Replace Legacy Display Ads: Here’s What It Means
Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns. Learn why Google is making the switch, and what you should do to prepare for it.
5 Google Display Ads Best Practices That Always Work
We know: best practices is an over-used buzzword. But there are some strategies that just work. Here are five Google display ads best practices to help you fill the top of your marketing funnel, including monitoring frequency, separating search and display, and more!
How to Beat PPC Seasonality with MSAN & Google Display Network
PPC seasonality impacts most businesses—but there are ways to beat the slump. In this guide, you'll learn how to identify seasonal patterns, how cross-platform display advertising can help during impression dips, and how to make the most appealing display ads possible!
Entice Your Target Audience with Custom Engagement Ads: Here’s How
People who engage are more likely going to be better candidates for the products and services. That's why you should be using engagement ads in your Google Display Network advertising. In this guide, we'll cover how to set your campaign goal, how to set up your ads, and how to use customization to attract even more clicks!
I’ve Designed 100+ Display Ads: Here’s What I Learned
Get ready for a crash course in display ad design: WordStream's in-house design expert shares the seven most important lessons for creating the best display ads possible.
The Biggest Benefit of Google Display Ads (+ How to Leverage This!)
If people don’t know about your products or services, the Display Network can help out: Brand awareness is the single biggest benefit of Google Display advertising. Here's how to make the most of this benefit by using Google Analytics, Audience Insights, and more!
The 5 Best Sources for Stock Photos for Ads
Stock photos aren't all bad, but they certainly aren't all good. That's why you need to the best stock photos possible for your display ads. Here are the five best places to find high-quality stock photos for ads.
8 Surprisingly Effective Ways to Use Stock Photos in Ads
For Facebook and Google Display Ads, you need a visual that appeals to your target audience. But not everyone has the time and budget to take photos for each ad campaign. This makes stock photography a very helpful and important tool for modern day marketers—here are seven best practices for using stock photos, including using human emotion, double checking usage rights, and more!
4 Google Display Network Targeting Facts You Need to Know
Whether you're setting up a new campaign or trying to squeeze more worth out of your current ads, there are many nuances to the Display Network that can make or break an ad group’s performance. Here are the top four facts that you need to know to make the most of your Display ads.
How to Find New Placements to Target on the Display Network
Here are a few tactics you can use to find new placements to target on the Google Display network.
You Saw My Ad WHERE?! Mastering Google Display Placements
Google Ad Display Placements should be as important to an advertiser as the ad creative itself. WordStream is here to help you optimize your ad placements to ensure the best results with your display campaigns.
How to Use Custom Affinity Audiences for More Cost-Effective Google Display Ads
Custom affinity audiences allow advertisers to narrowly target prospects on the GDN and reach more relevant consumers. Learn more about them in our blog post!
The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns
The long-running Google Ads workaround for excluding mobile apps en masse--adding adsenseformobileapps.com as a placement exclusion--is being killed off in September. Here’s everything you need to know about why this is happening (and, more importantly, how to continue avoiding junk placements on mobile apps).
5 Design Principles to Master for Better Display Ads
Knowing key design principles is essential when creating effective display ads during the era of ad blockers and banner fatigue. Learn how concepts like structure and color and typography choices can help you design better display ad creative.
6 Best Practices for Responsive Ads on the GDN
By running Responsive Ads, advertisers can appear on the Google Display Network with many different ad sizes and formats, without having to build every ad from scratch. Learn how Responsive Ads perform and how you can make them work for you.
How to Drive Low-Cost Conversions with Contextual Display Ads
Contextual display advertising is a powerful way to drive real, direct conversions through the Google Display Network at a low cost per conversion. Find out how to set up and optimize a contextual display ad campaign to supplement your higher cost search campaigns.
What Google’s New Ad Settings Mean for Your Remarketing Campaigns
Google has decided to add to its Mute This Ad feature and it has major implications for your remarketing campaigns. Learn what's changing, how it will impact your online advertising, and what you can do to work around the expanded power of the mute button!