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Business Planning & Strategy
Running or marketing a business can be hard. But with the right insights, tools, and tips, you can make business planning and strategy a little simpler. Whether you’re starting a new business, searching for a specific business idea, looking for insights to take your business to the next level, or need a little help with business planning, these articles have what you’re looking for!
Hot vs. Cold Leads (+How to Manage Every Type)
Categorizing your leads correctly can help you refine your strategy and convert more into customers.
9 Expert Tips to Make Your Marketing Budget Last All Year Long
Keep your growth momentum going with these expert tips to stretching your marketing budget.
12 Illuminating Real-World Target Audience Examples
These target audience examples can help you narrow down your audience and get inspiration for compelling campaigns.
The 6 Most Influential B2B Marketing Trends for 2025
B2B marketing is evolving fast. These trends will help you stay on course in 2025.
The 11 Best SMART Goal Examples for Business
The SMART framework helps you set better goals, and these examples will make it easy to do.
Purpose-Driven Marketing: How to Build a Brand That Matters (+Examples)
Read how brands use purpose-driven marketing as a sales tool and as an integral part of their value propositions.
10 Key Insights to Inform Your Marketing Plans in 2025
Get data and insights to help plan your 2025 marketing and stand out from the competition.
What Is Competitive Positioning? (+How to Create Yours)
Use this guide to competitive positioning to show the world why your business is unique.
7 Competitive Insights You Need to Beat the Competition
Focus on these seven competitive insights, and you’ll be well on your way to winning business over your competitors.
3 Complete SWOT Analysis Examples to Learn From
Learn how to do a SWOT analysis for your business through these examples.
The 8 Best SWOT Analysis Templates Any Business Can Use
Find the right SWOT analysis template for your business and use case.
How to Do a Competitive Analysis (Fast & Easy)
Doing a competitive analysis doesn't have to be hard! We're sharing a fast and easy five-step process that you can apply to your business.
How to Brainstorm Business Ideas: 9 Fool-Proof Approaches
Nine ways to come up with practical, creative, and innovative business ideas!
Marketing Funnel: Stages, Strategies, & How It Works
Every marketing strategy needs a marketing funnel, and this guide will help you build yours.
How to Collect & Use Customer Data the Right (& Ethical) Way
Find out how to collect and use customer data for better marketing. With tips to protect your customers' data.
8 Important B2B Marketing Trends for 2024
Keep ahead of the curve with these B2B marketing trends and tips for 2024
The 7 BIGGEST Digital Marketing Trends for 2024
We asked the experts to share the biggest digital marketing trends and predictions you need to know.
The Ultimate Brand Messaging Guide (Complete With Free Template!)
Find everything you need to create brand messaging that makes a positive impact using this complete list of brand messaging benefits, tips, and examples. Plus, get a free brand messaging framework template!
How to Write a 30/60/90-Day Plan (Guide + Free Template!)
A 30/60/90-day plan can set you up for success well beyond 90 days.
7 Competitive Analysis Templates to Improve Your Performance & Get Ahead
Take stock of the competition with these seven competitive analysis templates and examples.
How to Ask for a Raise (& Actually Get It!)
Wondering how to ask for a raise? These expert tips (+email templates!) from a recruiter will guide the way.
9 Steps to Build a Successful Go-to-Market Strategy (with Examples)
We’re covering everything you need to know about building a successful go-to-market strategy.
These 14 Digital Marketing Trends Will Have the Biggest Influence in 2023
Your most pressing questions about consumers and brands in 2023, with expert input!
The 13 Best Marketing Strategies for Small Businesses in 2024
Actionable strategies in PPC, SEO, email marketing, social media, content, and more.
How to Create a Small Business Budget in 6 Steps (+Templates)
A simplified guide to business budgeting so you can reach your goals, grow your business, and maintain financial (and mental) peace.
How to Create a Customer Journey Map (+Free Template & Examples)
Eight steps, one complete example, and seven free templates. Jackpot.
How to Find Your Target Audience in 5 Steps (With Examples!)
Because content that speaks to everyone speaks to no one.