He warned that advertising sales teams must adjust and bring the "siloed" nature of different businesses together by developing "bespoke ideas" and embracing the resources required to push them forward.
Unfortunately, for many organizations, the drag-your-heels-then-deliver-ASAP scenario will cause the initial forays into social media-related BI to be the kind of siloed, one-off projects that provide some business benefit but don't materially evolve the enterprise further down the path towards coherent information architectures.
IBM's Software Group Europe CTO Graham Spittle said that all its customers had a 'mixed economy' of systems and that zEnterprise would make it easier for them to run these normally 'siloed' applications together.
IBM's Software Group Europe CTO Graham Spittle said that all its customers had a 'mixed economy' of systems and that zEnterprise would make it easier for them to run these normally 'siloed' applications together.
When a company's divisions work independently of each other, especially when they should be working in unison, the divisions are siloed.
"Different divisions of the company may work sufficiently or independently of each other. If divisions are siloed, there maybe little collaborative work between them." --Corporate Dictionary
ecbrenner commented on the word siloed
When a company's divisions work independently of each other, especially when they should be working in unison, the divisions are siloed.
"Different divisions of the company may work sufficiently or independently of each other. If divisions are siloed, there maybe little collaborative work between them." --Corporate Dictionary
April 8, 2009