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Personalization Semantics Content Module 1.0

W3C Working Draft 16 March 2018

This version:: https://www.w3.org/TR/2018/WD-personalization-semantics-content-1.0-20180316/
Latest published version:: https://www.w3.org/TR/personalization-semantics-content-1.0/
Latest editor's draft:: https://w3c.github.io/personalization-semantics/content/
Previous version:: https://www.w3.org/TR/2018/WD-personalization-semantics-content-1.0-20180307/
Editors:: Lisa Seeman, lisa.seeman@zoho.com; Charles LaPierre, Benetech, charlesl@benetech.org; Rich Schwerdtfeger; Michael Cooper, W3C, cooper@w3.org; Roy Ran, W3C, ran@w3.org

Abstract

This document provides a vocabulary of terms that can be used to enhance web content with information about controls, symbols, and user interface elements. User agents use these semantics to augment or adapt content to the user scenario. This helps the user use and understand the content, and supports simplification and management of distractions.

Personalization Semantics Content Module is a part of Personalization Semantics, which is introduced in the Personalization Semantics Explainer 1.0 [personalization-semantics-1.0].

Status of This Document

This section describes the status of this document at the time of its publication. Other documents may supersede this document. A list of current W3C publications and the latest revision of this technical report can be found in the W3C technical reports index at https://www.w3.org/TR/.

This is a Working Draft of Personalization Semantics Content by the Accessible Rich Internet Applications (ARIA) Working Group. Personalization Semantics Content Module is a part of Personalization Semantics, which is introduced in the Personalization Semantics Explainer 1.0 [personalization-semantics-1.0]. This version removes aui prefixes from property names, changes some examples and adds some editor's note in the document.

To comment, file an issue in the W3C personalization semantics GitHub repository. If this is not feasible, send email to public-personalization-tf@w3.org (archives). Comments are requested by 13 April 2018. In-progress updates to the document may be viewed in the publicly visible editors' draft.

Publication as a Working Draft does not imply endorsement by the W3C Membership. This is a draft document and may be updated, replaced or obsoleted by other documents at any time. It is inappropriate to cite this document as other than work in progress.

This document was produced by a group operating under the W3C Patent Policy. W3C maintains a public list of any patent disclosures made in connection with the deliverables of the group; that page also includes instructions for disclosing a patent. An individual who has actual knowledge of a patent which the individual believes contains Essential Claim(s) must disclose the information in accordance with section 6 of the W3C Patent Policy.

This document is governed by the 1 February 2018 W3C Process Document.

1. Introduction

This section is non-normative.

This document is an extension of Personalization Semantics Explainer 1.0. it provided vocabularies that enables user agents to augment or adapt content to the user scenario and helps the user use and understand the content. It includes use cases and vocabularies for identifying the purpose of controls, symbols and user interface elements and supports simplification and distractions.

2. Use Cases

2.1 Simplification

Requirement: The user must be able to request a way to identify and differentiate between critical features, medium features and less important features. These need to be defined as important from a user perspective in the content. Typically, critical features may be used by many or most users, 90% of the time or more. High important features would be above 60% use. Medium important features would be 20% of users use it 20% of the time. Under 20% usage would be of low importance.

User experience: Based on personalization setting the user can see less options. A sample user experience is available at https://rawgit.com/ayelet-seeman/coga.personalisation/demo/conactUs.html

Relevant properties: simplification

2.2 Adding Context

Requirement: Having familiar terms and symbols is key to being able to use the web. However what is familiar for one user may be strange for another requiring them to learn new symbols. If a user agent or script knows the context of links, buttons, and other page elements then symbols and text used can be ones that the user understands. This can include:

Symbols and graphics that they are familiar with
Tooltips
Language the use can understand
Keyboard short cuts

For that we need to standardize supportive syntax and terms that can be linked to associated symbols, terms, translations and explanations, for the individual, via an attribute.

Example user experience: If an author gives to a button a role "send" then, without any work by the author, the button could be automatically rendered with a symbol, term, and/or tooltips that is understandable by a particular user. It could automatically imply F1 help that explains the send function in simple terms. It could be identified with a keyboard short cut that will always be used for send. In addition it could be identified as important and always rendered, or rendered as a large button. This would enable a consistent UI experience across applications and websites.

Relevant properties: action, destination, field

2.2.1 General Context

Requirement: One important factor in optimizing the personalization of a product or service is to ensure that the personalization is appropriate for the current context of use as well as what is relevant for the user. For example a female user with a cognitive disability may need less options, and options that are for men are less likely to be relevant for her and may be demoted to bellow the scroll or placed under a "more option" button.

Relevant properties: context

2.2.2 Interoperable Symbols

Requirement: We would like to create interoperable symbol sets for those with complex communication needs using Alternative and Augmentative Communication (AAC) systems. AAC systems designed for people who are non-verbal often use symbols with or without text. End-users tend to only learn one symbol set and cannot easily communicate with other symbol users in a written format or may struggle to understand different symbols used in different applications. Some symbols are subject to copyright and cannot be shared across applications. However, there are open symbol sets that can be shared and mapped against concepts, generating representative text. This text can be translated into different languages and even used to present a different set of symbols. If users' symbols are mapped to the same concepts then user agents can load the user understandable symbols and enable access to the web and other applications.

User experience: AAC users, those working with AAC users and others will be able to load symbols that they understand into different applications that have been made by a different provider.

Relevant properties: concept

3. Content

3.1 action

3.1.1 Description

The action attribute provides the context of a button. It is typically used on a button element or element with role="button".

3.1.2 Example

The below example section show how action used when coding.

Example 1: Action Using ARIA

For example: <button aui-action="undo" >Revert</button>

A personalization agent may add a symbol, replace the text with a more familiar term, or give it a specific presentation. Note that there is no default value.

3.1.3 Characteristics

Characteristic	Value
Related Concepts:	link types [HTML52] and HTML types [HTML5]
Used in Roles:	All elements of the base markup
Inherits into Roles:	Placeholder
Value:	token

The following could be supported values of action for buttons. Note that The following items represent an option or control that allows you to perform the action. They do not represent page regions.

3.1.4 Values

Value	Description
compose	compose new item such as an email. (Implied simplification = "critical".)
next	move to the next item in the series. (Implied simplification = "critical".)
delete	delete current item, selected control or text
previous	move to the previous item in the series. (Implied simplification = "critical".)
toc	opens a table of content
submit	submits the form data or request to the server. (Implied simplification = "critical".)
confirm	confirms the form request to the server. For example, an "ok" button. (Implied simplification = "critical".)
undo	revert to the state before the user's most recent changes
cancel	closes the dialog and discards any changes the user may have made within that dialog. (Implied simplification = "critical".)
reset	resets all the controls to their initial values
label	add label to the selected item or the item at the current location.
buy	buy the selected item or buy the item at the current location. Often involves adding the current item into a shopping cart. (Implied simplification = "critical".)
checkout	proceed to the purchasing process. (Implied simplification = "critical".)
add	add the selected item or the item at the current location to a list
move	Changes the position of a selected item(s). Often used with left, right, begin, end, increase (up) or decrease (down)
save	save the current content. (Implied simplification = "critical".)
send	send a form, email or request. (Implied simplification = "critical".)
close	close current dialog. (Implied simplification = "critical".)
more	show more information
print	print current page, selection or the item at the current location
received	open received folder
sent	open sent folder
edit	edit current item, selection or the item at the current location
forward	forward to current item such as an email
reply	reply to current item such as an email. (Implied simplification = "critical".)
upload	upload file to the server
download	download file from the server
connect	connect a communication channel
open	open item. (Implied simplification = "critical".)
new	open new item. (Implied simplification= "critical".)
settings	open settings and options
mode	change the mode or functionality. (Implied simplification= "critical".)
increase	increases the level of the relevant setting. (Implied simplification= "critical".)
decrease	decreases the level of the relevant setting. (Implied simplification= "critical".)
play	play a multimedia, audio or video element or object. (Implied simplification= "critical".)
pause	pause a multimedia, audio or video element or object. (Implied simplification= "critical".)
captions	show the settings for captions and subtitles.
mute	mute or toggle the mute option.
volume	change or show the settings for the volume. (Implied simplification = "critical".)
channel	change or show the settings for the channel. (Implied simplification = "critical".)
temperature	change or show the settings for the temperature. (Implied simplification = "critical".)
brightness	change or show the settings for the brightness.
profile	opens the user's profile page
expand	expand or unexpand the current item
refresh	manually refresh the current contents of the screen
properties	shows the properties of the item
help	opens a help function. (Implied simplification= "critical".)
cut	removes the selected control, item or text and places it on the clipboard
copy	copies the selected control, item or text onto the clipboard
paste	paste the content from the clipboard to the current position
color	opens a color picker
date	opens a date control. (Implied simplification= "critical".)
remove	remove an item from a list
right	moves a selected item to the right to another column or list
left	moves a selected item to the left to another column or list
skip	skips the current step, typically used a in a sequence of steps
scroll	advances the view. Often used with left, right, begin, end, increase (up) or decrease (down)
escape	Typically used to abort, cancel or change what is currently being displayed on the screen. A common application of the the esc key is to leave full screen mode.
voiceCommands	activate or deactivate voice commands. Often used with [aria-pressed = "true"] for on or [aria-pressed = "false"] for off.
connect	connect to a communication channel, such as an FTP server or Voice over IP channel. Often used with [aria-pressed = "true"] for on or [aria-pressed = "false"] for off.
drag	enables a dragged and dropped capabilities. Often used with [aria-pressed = "true"] for on or [aria-pressed = "false"] for off.
re-size	increase or decrease font size. Often used with increase or decrease.
order	Changes of the selected item position within list items, while each item in the list has a layer position Often used with increase (forward), decrease (back), first and end.
mediaPosition	adjust the current playback position in the current media
loop	plays the flow, presentation or a movie over and over again, once or without stopping. Often used with [aria-pressed = "true"] for on or [aria-pressed = "false"] for off.
volume	adjust the volume of a multi media component. Often used with increase or decrease but is sometimes used alone as a menu name or item.
channel	adjust the channel of a multi media component. Often used with increase or decrease but is sometimes used alone as a menu name or item.
temperature	adjust the temperature. Often used with increase or decrease but is sometimes used alone as a menu name or item.
brightness	adjust the screen or application brightness. Often used with increase or decrease but is sometimes used alone as a menu name or item.
mediaPosition	Adjust the current playback position in the current media. Editor's note At risk pending implemetions.
loop	plays the flow, presentation or a movie over and over again, once or without stopping. Often used with [aria-pressed = "true"] for on or [aria-pressed = "false"] for off. Editor's note At risk pending implemetions.
volume	adjust the volume of a multi media component. Often used with increase or decrease but is sometimes used alone as a menu name or item. Editor's note At risk pending implemetions.
channel	adjust the channel of a multi media component. Often used with increase or decrease but is sometimes used alone as a menu name or item. Editor's note At risk pending implemetions.
temperature	adjust the temperature. Often used with increase or decrease but is sometimes used alone as a menu name or item. Editor's note At risk pending implemetions.
brightness	adjust the screen or application brightness. Often used with increase or decrease but is sometimes used alone as a menu name or item. Editor's note At risk pending implemetions.

3.2 destination

3.2.1 Description

The destination term categorizes the target of a hyperlink.

A personalization agent or user agent may add additional familiar user interface features to help users understand the link and follow the right one easily. User agents might add a familiar customized icon to the link, or style the link in a customized way, or position the link on the page in a location that the user generally expects to find a link of the particular type.

3.2.2 Example

The below example section show how destination used when coding.

Example 2: Action Using ARIA

<a href="home.html" aui-destination="home">our main page</a>
		See the destination sample user experience.

3.2.3 Characteristics

Characteristic	Value
Related Concepts:	link types [HTML52] and HTML 5.2 autocomplete [HTML52]
Used in Roles:	All elements of the base markup
Inherits into Roles:	Placeholder
Value:	token

3.2.4 Values

Value	Description
home	initial or main page of a website or application
contact	opens contact information for content owner or producer
phone	phone content owner or producer
email	email content owner or producer
sitemap	content containing a list of pages in a web site
accessibilityStatement	information about the accessibility in a web site or web content
help	a help function, support or instructions
chat	Human help or a dialog help function such as a chat bot
about	information about the content owner or producer
terms	terms and conditions
tools	available tools for the current content
services	services available from the content provider
products	products available from the content provider
comment	submit a comment on the current item
language	language options
signin	sign in to current web site or application
signout	sign out current web site or application
register	register for the current web site or application
social	content provider on social media. Note, that the specific name of the social media platform should be included in the accessible name. Editor's note At risk pending implemetions.
post	post current item. Item will be visible to other parties.
begin	Changes the location to the beginning item from a list of items or redirects functionality to the first step in a sequence.
end	Changes the location to the end item from a list of items or redirects functionality to the last step in a sequence.
left	Changes the location of the selected item(s) to the left.
right	Changes the location of the selected item(s) to the right.
related	Adds a related item(s) to a pre-selected list of items.
related	Adds a related item(s) to a pre-selected list of items.

3.3 field

3.3.1 Description

field provides the context of a text input field such as a text box. It is typically used on an input of type text, or element with a responding role.

A personalization agent may add a symbol, replace the text with a more familiar term, or give it a specific presentation. Note that there is no default value.

The user experience may include filling in the field and adding an icon.

field values that would typically be on form controls and would have a user context - for example phone would relate to the user's phone. Note that there is no default value.

Note they can be more then one value for a field, such as aui-field="country postcode"

3.3.2 Example

The below example section show how field used when coding.

Example 4: Fields Using ARIA

<input type="text" name="telnum" aui-field="tel"/>

3.3.3 Characteristics

Characteristic	Value
Related Concepts:	link types [HTML52] and HTML types [HTML5]
Used in Roles:	All elements of the base markup
Inherits into Roles:	Placeholder
Value:	token

3.3.4 Values

Value	Description
name	full name
honorificPrefix	prefix or title (Mr., Mrs. Dr., etc.)
givenName	given or first name
additionalName	additional or middle name
additionalNameInitial	additional or middle name initial
familyName	family name, surname, or last name
honorificSuffix	suffix (Jr., II, etc.)
nickname	nickname
streetAddress	full street address condensed into one line
addressLine1	first line of street address
addressLine2	second line of street address
addressLine3	third line of street address
city	locality or city
area	administrative area, state, province, or region
postalcode	postal or ZIP code
country	country name
fax	full fax number, including country code
faxCountryCode	international country code
faxNational	national fax number: full number minus country code
faxAreaCode	area code
faxLocal	local fax number: full number minus country and area codes
faxExtension	fax extension number
email	email address
tel	full phone number, including country code
telCountryCode	international country code
telNational	national phone number: full number minus country code
telAreaCode	area code
telLocal	local phone number: full number minus country and area codes
telExtension	phone extension number
ccName	full name, as it appears on credit card
ccType	type of payment instrument (e.g. Visa). Note that there may be a change to allow for adding options.
ccNumber	credit card number
ccExpMonth	month of expiration of credit card
ccExpYear	year of expiration of credit card
ccExp	date of expiration of credit card
ccCsc	credit card security code
language	preferred language
bday	birthday
bdayYear	year of birthday
bdayMonth	month of birthday
bdayDay	day of birthday
	day of birthday
transactionCurrency	the monetary system being used for the transaction. Note that there may be a change to allow for adding options
transactionAmount	the amount that the user is committing to for a transaction. (Often used when entering a bid or sale price.)
topic	Topic for the form. Typically selected from a list of reserved words
comment	comment section. Typically a free text field
subject	form subject. Typically a free text field
answer	answer to a section question
org	company or organization
position	user's position or title within company or organization
sex	sex or gender
gender	gender identity
url	Website URL
photo	photo or avatar
section-*****	used to group forms together
timeStart	Set the start time or the time of an event. Note We may remove this or harmonize with other date time standards. Editor's note At risk pending implemetions.
timeEnd	Set the end time of an event. Note We may remove this or harmonize with other date time standards. Editor's note At risk pending implemetions.
dateStart	Set the start date or the date of an event. Note We may remove this or harmonize with other date time standards. Editor's note At risk pending implemetions.
dateEnd	Set the end time of an event Note We may remove this or harmonize with other date time standards. Editor's note At risk pending implemetions.

3.4 simplification

3.4.1 Description

The simplification attribute differentiates between critical features and less important features for simplification.

This allows simplified interfaces with less options or interfaces that emphasize critical features. Adaptations can be based on personalization settings.

Editor's note

This was formerly importance. However different people may feel that sections that would be hidden in a simplified version are still very important, such as marketing content or legal terms.)

Note

These semantics aid simplification. But what content is most useful to a user varies from user to user. For example, men may be more interested in mens clothing, and may not be interested in the more frequently use womens clothing option. For that reason we may add context for elements that will help the personalization agent select the most useful content for a given user (see the context attribute). This is also necessary for reminders (see bellow).

It is worth mentioning that a lot of this information is known for personalization of advertisements and content optimization.

3.4.2 Example

The below example section show how simplification used when coding.

Example: Simplification Using ARIA

<input aui-simplification="critical" aria-function="submit" value="Submit" type="submit"/>

3.4.3 Characteristics

Characteristic	Value
Related Concepts:	SVG [SVG2] and DOM [DOM4] active
Used in Roles:	All elements of the base markup
Inherits into Roles:	Placeholder
Value:	token

3.4.4 Values

Value	Description
simplest	This setting should be used on: Elements that are essential for the key function (from the user perspective) of the page (Example: The send button for an email draft in an email application) or Elements that are sometimes critical to a user being able to use the site, such as "save my work" or "emergency instructions" or Elements that are used by over 90% of a user group (such as parents or teachers) use this element most times they use the content Typically 3 links or buttons would be considered "simplest"
medium (default)	This setting should be used on: Elements that are used frequent but are not essential for the key functioning pf the application. (Example: The delete button for an email draft in an email application) or Elements that are sometimes important to a user being able to use the site, such as settings or Elements that are used by frequently (over 60%) by a user group (such as parents or teachers) use this element most times they use the content
low	This setting should be used on elements that are rarely used or only used by advanced users. (Example: The terms and services or the archive button for an email application.)

Value

Description

simplest

This setting should be used on:

Elements that are essential for the key function (from the user perspective) of the page (Example: The send button for an email draft in an email application) or
Elements that are sometimes critical to a user being able to use the site, such as "save my work" or "emergency instructions" or
Elements that are used by over 90% of a user group (such as parents or teachers) use this element most times they use the content

Typically 3 links or buttons would be considered "simplest"

medium (default)

This setting should be used on:

Elements that are used frequent but are not essential for the key functioning pf the application. (Example: The delete button for an email draft in an email application) or
Elements that are sometimes important to a user being able to use the site, such as settings or
Elements that are used by frequently (over 60%) by a user group (such as parents or teachers) use this element most times they use the content

low

This setting should be used on elements that are rarely used or only used by advanced users. (Example: The terms and services or the archive button for an email application.)

3.5 distraction

3.5.1 Description

This attribute should be used on non essential, detracting content, so that people who have problems keeping focus can turn them off. An example user experiences would be to hide all distraction content.

Supported values: animations, auto-starting, moving, ad, message, chat , overlay, popup
Auto-changing (logs) third-party, offer ( includes suggestions).

Note that there is no default value.

Note that elements with the distraction attribute should also have a label or accessible name.

3.5.2 Example

The below example section show how distraction used when coding.

Example: Distraction Using ARIA

<aui-distraction="moving ad">

3.5.3 Characteristics

Characteristic	Value
Related Concepts:	SVG [SVG2] and DOM [DOM4] active
Used in Roles:	All elements of the base markup
Inherits into Roles:	Placeholder
Value:	token list

3.5.4 Values

Value	Description
ad	An advertisement or offer for a product, feature or service that is under the authors' control and is not part of an activity where it is essential.
animations	computer-generated moving images. Animations are also autoUpdating.
autoUpdating	Information that starts automatically and is presented in parallel with other content that updates frequently without user interaction unless the auto-updating is part of an activity where it is essential.
autoStarting	Information that starts automatically without user interaction that is presented in parallel with other content.
chat	An interface that allows real-time interaction of text-based messages between a sender and a receiver.
message	communication sent to or left for the user
moving	Elements that change locations on the screen without user interaction.
overlay	A part of an application or content that is displayed over the top of the main content in the same window.
popup	A child window that blocks user interaction to the parent window.
thirdParty	Content that is not under the author’s control.

3.6 symbol

3.6.1 Description

symbol identifies the concept for symbols.

symbol accepts the values of a URI or shortened URI. Note that namespaces are the only additional parsing that maybe required to identify the concept.

A personalization agent can then load alternative symbols that the user is familiar with and they do not have to learn new symbols for different applications.

Note

To help this be interoperable without an RDF parser we recommend referencing the most commonly used ontologies and the highest level concept. (For example, reference "girl" and not "young girl" .)

Editor's note

We should have a note of common suggested terms and references. (Maybe with links to https://www.arasaac.org/)

3.6.2 Example

The below example section show how symbol used when coding.

Example: Symbol Using ARIA

When there is more then one concept, multiple concepts can be referenced by separating them with white space. The order of multiple concepts should be subject predicate object. Both omissions and multiple triples are allowed.

3.6.3 Characteristics

Characteristic	Value
Related Concepts:	microdata [microdata], SKOS Core Guide [[SKOS Core Guide]] and RDFa [[RDFa 1.1 Primer]]
Used in Roles:	All elements of the base markup
Inherits into Roles:	Placeholder
Value:	URI

A. Vocabulary Implementations

The vocabulary implementations of this document is available at Personalization Explainer 1.0 Vocabulary Implementations section.

B. Acknowledgments

This section is non-normative.

The following people contributed to the development of this document.

B.1 Participants active in the Personalization TF at the time of publication

Thaddeus Cambron (Invited Expert)
Michael Cooper (W3C/MIT)
John Foliot (Deque Systems, Inc.)
Becky Gibson (Knowbility, Inc.)
Charles LaPierre (Benetech)
Roy Ran (W3C/Beihang)
Richard Schwerdtfeger (IBM Corporation)
Lisa Seeman (Invited Expert)
Sharon Snider (IBM Corporation)

B.2 Other Personalization TF contributors, commenters, and previously active participants

Joanmarie Diggs (Igalia)
Jason White (Educational Testing Service)

B.3 Enabling funders

This publication has been funded in part with U.S. Federal funds from the Health and Human Services, National Institute on Disability, Independent Living, and Rehabilitation Research (NIDILRR) under contract number HHSP23301500054C. The content of this publication does not necessarily reflect the views or policies of the U.S. Department of Health and Human Services, nor does mention of trade names, commercial products, or organizations imply endorsement by the U.S. Government.

C. References

C.1 Informative references

[DOM4]: DOM Standard. Anne van Kesteren. WHATWG. Living Standard. URL: https://dom.spec.whatwg.org/
[HTML5]: HTML5. Ian Hickson; Robin Berjon; Steve Faulkner; Travis Leithead; Erika Doyle Navara; Theresa O'Connor; Silvia Pfeiffer. W3C. 28 October 2014. W3C Recommendation. URL: https://www.w3.org/TR/html5/
[HTML52]: HTML 5.2. Steve Faulkner; Arron Eicholz; Travis Leithead; Alex Danilo; Sangwhan Moon. W3C. 14 December 2017. W3C Recommendation. URL: https://www.w3.org/TR/html52/
[microdata]: HTML Microdata. Charles McCathie Nevile; Dan Brickley. W3C. 10 October 2017. W3C Working Draft. URL: https://www.w3.org/TR/microdata/
[personalization-semantics-1.0]: Personalization Semantics Explainer 1.0. Lisa Seeman-Kestenbaum; Charles LaPierre; Richard Schwerdtfeger; Michael Cooper; Ruoxi Ran. W3C. 13 February 2018. W3C Working Draft. URL: https://www.w3.org/TR/personalization-semantics-1.0/
[SVG2]: Scalable Vector Graphics (SVG) 2. Nikos Andronikos; Rossen Atanassov; Tavmjong Bah; Amelia Bellamy-Royds; Brian Birtles; Cyril Concolato; Erik Dahlström; Chris Lilley; Cameron McCormack; Doug Schepers; Dirk Schulze; Richard Schwerdtfeger; Satoru Takagi; Jonathan Watt et al. W3C. W3C Working Draft. URL: https://www.w3.org/TR/2015/WD-SVG2-20150915/

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