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Improve Marketing Effectiveness
with Veeva Crossix
Leverage modern, privacy-safe analytics to better target and measure HCP and patient marketing.
Learn how Genentech uses data to deliver impactful messaging to the right HCPs and patients
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Crossix Measurement Suite
Crossix Measurement Suite helps marketers maximize the impact of their media investments by connecting their campaigns to business outcomes using real health data in a privacy-safe, HIPAA-compliant way.
Crossix Measurement includes real-time data for optimization and net impact analyses for ROI.
The Crossix Measurement Suite is available in the U.S.
Crossix Consumer Digital
Measures and enables optimization of direct-to-consumer digital media and brand websites.
Crossix TV
Measures and enables optimization of direct-to-consumer national linear TV.
Crossix HCP Digital
Measures and enables optimization of healthcare professional (HCP) non-personal promotion and brand websites.
Crossix Audience Segments
Crossix Audience Segments allow healthcare marketers to reach their target audiences through advertising in a privacy-safe, HIPAA-compliant way. Crossix Audience Segments can be used on all demand side platforms (DSPs), social platforms, streaming partners, digital publishers, audio, data-driven linear TV, and addressable TV partners.
Audience Segments include solutions for consumer and HCP advertising. Users include life science companies, health systems, and OTC brands.
Audience Segments are available in the U.S.
Prime Segments
Custom-built segments to reach an advertiser’s most qualified audience and are designed to be used in conjunction with Reach Segments.
Reach Segments
Custom-built to help advertisers reach health audiences in a privacy-safe, HIPAA-compliant way.
HCP Segments
Used to reach specific healthcare professional audiences.
“Crossix provides us early audience quality and gross conversion data which helps our media partners continuously optimize and improve results.”
Read Case StudyJay Aiyar
Associate Director, Omnichannel Analytics, Takeda
“We’re working very closely with Veeva Crossix and getting a lot of valuable insights about our HCP and DTC campaigns.”
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Nick Lucente
Executive Director, Oncology Patient Marketing
“Being able to see all of the omnichannel touchpoints with Crossix is extremely valuable.”
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Bill Veltre
Sr. Director, Omnichannel Experience, Strategy & Planning, Bristol Myers Squibb
“Having Crossix Measurement implemented immediately upon launch was mandatory. Without it, we couldn’t optimize or assess campaign performance.”
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Grace Rodriguez
DTC Portfolio Marketing Head, Immunology, UCB
Industry Insights
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Marketing New Treatments: How to Maximize Impact with Data-Driven Optimizations
Read Case Study
How AstraZeneca and Pfizer are Scaling Marketing Analytics for Success
Read Report
Closing the Gap: New Science, New HCP Expectations
Read Article
GSK: Improving Marketing Performance with the Right Combination of Data
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Genentech: Using Data to Reach Patients More Efficiently
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UCB: Driving Launch Success with Marketing Analytics
Learn Core Requirements
5 Things to Look for in a Marketing Analytics Partner
Learn How to Increase ROI
A Guide to Audience Targeting for Health Brands
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From Awareness to Action: Balancing Reach and Precision for an Oncology Campaign
