How Guru Network tripled its ad revenue with Start.io 

In late 2022, Guru Network began running Start.io ads on its mobile apps through Start.io’s integration with Amazon Publisher Services’ (APS) Unified Ad Marketplace (UAM), a cloud-based header bidding marketplace that provides access to APS’ network of vetted, third-party publishers at scale; through
one simple APS integration.

After early successes observed from the UAM integration, Start.io’s sales team reached out to Guru Network and suggested shifting to a direct integration using APS’ Transparent Ad Marketplace (TAM).
This turnkey move from UAM to TAM benefits publishers who want to access premium advertising demand and dedicated account management from Start.io.

Guru Network turned on the direct TAM integration with Start.io in early 2023, and for several months ran a side-by-side test, running ads from Start.io from both UAM and the direct TAM integration, to compare performance.

Start.io’s monetization algorithm learned Guru Network’s traffic behavior and was able to serve ads that complied with the company’s goals and expectations.
Start.io’s monetization platform uses AI and machine learning algorithms to study multiple mobile signals, including the context of the app itself, to deliver high-performing ads.