Privacy Center

In 2017, Outbrain acquired Zemanta Inc.,  which was subsequently rebranded as the Outbrain DSP. In 2025, Outbrain acquired Teads and is now operating under the Teads brand. 

Below, you will find privacy policies relevant to the various ways you may interact with Outbrain DSP technology. These policies set out how we may use and process your personal data:

• User: You are a “user” when you visit a website or application of one of our partners (publishers) that uses Outbrain DSP technology. The Outbrain DSP User Privacy Policy is available below.
• Business Partners: You are a “business partner” if you are a media owner, advertiser, or agency who contracts with Teads to use Outbrain DSP technology. The Outbrain DSP Business Partner privacy policy is available here.
• Site Visitors: You are a “site visitor” if you visit Outbrain DSP or other related websites and digital properties, such as www.outbrain.com or www.zemanta.com. The DSP Site Visitor Privacy Policy is available here

This User Privacy Policy governs how Outbrain DSP collects and uses personal data of the “Users” of Outbrain DSP  as defined below. You are considered to be a “user” of Outbrain DSP when you visit a website or application of one of our partners (website or application publisher) which is utilising Outbrain DSP technology. Personal data means information that relates to users and may identify a user as an individual. Outbrain DSP processes personal data in accordance with all applicable data protection laws. 

As part of the recent merger, Outbrain has updated its registration with the IAB vendor registration. Disclosures associated with Outbrain DSP are available under Vendor ID 164 (registered to Outbrain UK Ltd.), where users can review the relevant information. 

Who we are

Outbrain DSP is provided by Zemanta Inc., a Delaware, USA corporation with headquarters in New York (“Outbrain DSP,” or “we“, “us“, “our“).

Please note that Outbrain DSP’s parent company Teads Holding Co (formerly Outbrain Inc.). 

What we do

Outbrain DSP’s purpose is to provide content recommendations tailored to users’ interests. 

• For further information on our Partner Terms & Conditions see here. 
• For further information on our Outbrain DSP services, please see here.

How to contact us

We regularly review our compliance with this Privacy Policy. Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to ob-privacy@teads.com.

If Outbrain DSP does not satisfactorily answers your questions or concerns, you may also contact the following for advice, support or complaints:

• Outbrain DSP’s Data Protection Officer (“DPO”) at ob-dpo@teads.com; and/or
• the Information Commissioner, which is Outbrain DSP’s lead supervisory authority within the European Territories.

We adhere to:

• the Self-Regulatory Principles set forth by the the European Interactive Digital Advertising Alliance (EDAA);
• the Interactive Advertising Bureau’s (IAB) Self-Regulatory Principles for Online Behavioral Advertising and the IAB Europe OBA Framework.

Why we collect your data

We mainly process your Personal Data so that we can serve interesting recommendations. We may also process your Personal Data to create associated reports and to prevent fraud. 

Outbrain DSP’s recommendations may be paid for by an advertiser linking you to a new website or they may be organic such that the link is to another page on the same Partner’s Site. 

How we process your data

We automatically collect the information listed below through tracking technologies such as cookies, pixel tags, beacons, and embedded scripts. We may also infer or collect additional information about you based on what we or our partners collect. Information is shared in the process of Programmatic Buying via the Open RTB. This information helps provide our services and serve you ads which are most relevant to your interests.

What data we collect

When you interact with Outbrain DSP we do not collect traditional Personal Data from you, like your email address or name, therefore we cannot associate your name with your UUID (for example, we do not know that John Smith, who is also UUID 123, likes to read about far away holiday destinations).

We collect and process the following data, which may be considered personal under certain regulations, in the ways listed below:

• UUID (Unique User ID) and other online identifiers
  When you, as a User, on the first visit to a Partner Publisher Site, Outbrain DSP might set a cookie on your device in order to generate a UUID. Alternatively, when you first interact with a page of our partner where Outbrain DSP technology is implemented, Outbrain DSP can receive your advertiser ID which is assigned to you by your device.
  The UUID is a sequence of numbers and/or letters. This UUID attaches itself to your device and varies depending on your browser combination. In other words, Outbrain DSP records a different UUID depending on which device and/or which browser you use when accessing the Partner Sites.
  For example, you will have one UUID when you visit a Partner Site from your mobile phone using the browser Safari, and a different UUID when you visit a Partner Site from your iPad using the browser Safari.
  Outbrain DSP does not conduct cross device tracking and therefore cannot link a user interacting with Outbrain DSP on their phone as the same user who is interacting with Outbrain DSP on their desktop.
• IP Address
  In addition to your UUID, we recognize your IP address, which we translate into non-precise location data and delete the last octet in order to mask the identifying information. We use your IP address, in conjunction with information we received from other trusted third-party partners to determine a broad understanding of where you are located (e.g., New York). We will still recognize your IP address even if you opt out of personalized tracking as this is necessary to continue serving you context-based recommendations; however, in such instances your IP address is not associated with your UUID and would not form part of any user profile. You can find a list of Outbrain’s Trusted Partners here.
• Other Usage Information
  The data described below provides us with information about how many Users visited a specific page on our Partner Sites on which the Outbrain DSP technology is implemented, how long each User stayed on that page, the type of content on that page they clicked on and how they generally engaged with that page. In addition to your UUID and IP address, we also collect the following data from you, that can be considered personal data if Outbrain associates it with a UUID:
  • On desktop and mobile web: 
    • User Agent data: device type (e.g., iPhone), browser type (e.g., chrome), operating system (e.g. iOS); 
    • The pages visited; 
    • The time of visit; 
    • Referring URLs and other information normally transmitted in HTTP requests;
    • User Interactions with ads served by Outbrain DSP (e.g., the user interacted with mainly travel content),
    • Non-Precise Geolocation data: we collect non-precise location information at the country and/or city level that are derived from user IP Address.
  • On applications: 
    • • Application version (as it appears in App Store or Play Store); 
      • Application ID or package name (as it appears in the App Store or Play Store);
      • Network carrier information (e.g. Wifi, 4G or Wired connection)
      • Operating system ( e.g. IOS or Android); 
      • Operating system version;  
      • Device model (e.g. iPhone X);
      • User Interactions with ads served by Outbrain DSP (e.g., the user interacted with mainly travel content);
      • Non-Precise Geolocation data: we collect non-precise location information at the country and/or city level that are derived from user IP Address;
      • Precise Geolocation data: On mobile apps, when a user opts-in for Geo Location on the publisher’s app, precise user geolocation (latitude / longitude) may be transferred to Outbrain DSP’s SDK by the mobile app however, Outbrain DSP does not use this information to serve relevant ads to Users (although such information may be stored in raw data logs).

How we process your data

We catalogue and analyze the content you consume across Partner Sites. Our recommendations are based on: 

• a UUIDs browsing history; 
• similar browsing patterns of other Users; 
• recommendations that are generally popular with Outbrain DSP’s audience at this time;
• some randomness, and 
• targeting requirements that may be provided or requested by our clients. 

As an example, Outbrain DSP may know that UUID 123 (which could be you on your iPhone X on The Guardian using Chrome as your browser) likes to read about far away holiday destinations and that people who like to read about far away holiday destinations also like to read about exotic food. 

We also use your Personal Data (individual profiles, preferences, characteristics, and behaviors) to make inferences and audience segments.

Machine learning techniques

We use non-generative machine learning techniques to process Users’ Personal Data and to analyze trends and popular recommendations to predict what you will be interested in and what advertisement to show you based on this. Users will not be subject to decisions that will have a significant impact on them based on automated decision-making unless we have notified Users and have a lawful basis for doing so. 

Legal basis for processing

As we do not control the Partner Sites upon which its technology is implemented, Outbrain DSP relies on its partners to provide Users with relevant notices and consent management solutions.

Where required by your applicable jurisdiction, we will only process your Personal Data where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use of your Personal Data. 

In almost every case the legal basis will be one of the following: 

• Consent: For example, for the delivery of advertisements, we rely on your consent obtained via a consent management platform. 
• Our legitimate business interests: We rely on our legitimate interests, and the legitimate interests of our partners, consisting in maintaining a secure environment and preventing fraud, in delivering non-personalised ads and ensuring user’s privacy choices, as the legal basis for processing user data on the pages where our technology is implemented, for the following purposes: 
  • Ensure security, prevent and detect fraud, and fix errors (aligned with Special Purpose 1 in the IAB TCF framework).
  • Deliver and present advertising and content (i.e., non-personalised ads) (aligned with Special Purpose 2 in the IAB TCF framework).
  • Save and communicate user’s privacy choices (aligned with Special Purpose 3 in the IAB TCF framework). 
• Compliance with law: Where we are subject to a legal obligation and need to use your Personal Data in order to comply with that obligation.

Outbrain DSP Cookies

Cookies are a short string of characters which Outbrain DSP uses to uniquely identify a browser and a device. Outbrain DSP syncs these cookies with its partners in order to identify users across environments and know which segments our partners identify our users with. 

Please see the Users Cookie Table under for a detailed list of the cookies we use when you interact with Partner Sites where the Outbrain DSP technology is implemented.

Outbrain DSP pixel

Certain Outbrain advertisers or publishers may implement the Outbrain DSP pixel on their websites. The pixel can be used to create segments of users for retargeting purposes. The Outbrain DSP pixel determines whether the User reaching the page where the pixel is installed has an Outbrain UUID in order to either provide attribution tracking to advertisers or publishers in respect of their particular campaign or to create audience segments for advertisers or publishers wishing to retarget relevant users for future campaigns.

If there is a UUID associated with such end user, Outbrain DSP allows advertisers to either retarget those UUIDs and/or provides advertisers with the total number of Users (on an aggregated and anonymized basis) that reached a particular page (for example, an advertiser does not know that UUID1234 converted but only that 1 conversion took place). Outbrain DSP does not pass its advertisers any Personal Data (including your UUID) or collect any further Personal Data via the pixel.

We also require our partners to disclose the usage of the Outbrain DSP pixel on their own websites. 

Mobile advertising identifiers

Mobile advertising IDs (like IDFA) are unique IDs associated with individual mobile devices which Outbrain uses to associate with a user profile. Users can reset them by instructing their device to do so.

General web analytics

We may use web analytics from time to time, for example, Outbrain DSP service integrates with its client and partner’s Web Analytics software in order to observe how users behave after clicking on ads. Any data collection via web analytics software is governed by such client’s and/or third party’s privacy policy.

Outbrain DSP Customers’ Technology

Outbrain DSP’s clients and other third parties who use Outbrain DSP services may use their own tags, pixels, cookies or other technology (or those of their other affiliates) within their advertisements and on certain websites. In such cases you will be subject to their privacy policy.

• Third party pixels and pixel tags
  Pixel tags (also called tracking pixels or web beacons) are tiny, invisible images or short snippets of Javascript code embedded in a website that collect information about users’ actions and behavior. Outbrain DSP’s partners and clients use pixel tags to understand how website users interact with their properties online, including websites and mobile apps.
  If you view an ad or content online,  or click on an ad or a link that directs you to another online content recommendation, the advertiser sponsoring the recommendation may place pixels (or pixels of third parties acting on the advertiser’s behalf) on such ad or content recommendation. The  data collected by such pixels is used to provide the advertiser with analytics and measurement of its ad campaign (for example, to count how many users viewed or clicked the advertiser’s campaign).
  We require our advertisers to disclose the use of third-party pixels to end users via their website. As these pixels are added at the sole discretion of our advertisers, any personal data related to you that is processed by such pixels  will be subject to that advertiser’s privacy notice and/or privacy policy.
• Third party cookies
  Outbrain may also allow certain trusted third-party partners to collect data via cookies delivered through the Outbrain DSP. In such cases, personal data related to you  is directly collected by these third parties for fraud and/or security purposes or to provide measurement information to advertisers (such as the number of conversions and/or ad impressions). You can find a list of Outbrain’s Trusted Partners here.
  If you click on a link to one of our content recommendations, the advertiser sponsoring the recommendation may place cookies (or third-party cookies of third parties acting on the advertiser’s behalf) on your device either through redirects prior to arriving on the destination page of the recommendations or upon reaching the destination page. Such cookies are dropped for the purposes of providing analytics to the advertiser with regards to the advertiser’s campaign (for example, to see how many users viewed the advertiser’s campaign).
  We require our advertisers to disclose the use of third-party cookies to end users via their website. As these cookies are added at the sole discretion of our advertisers, you will be subject to that advertiser’s privacy notice and/or privacy policy.

You may opt out of Outbrain DSP’s personalised recommendations at any time. Below you can find information on how to facilitate the opt out across different types of devices.

Outbrain DSP opt out on desktop and mobile web

You may also opt out of personalized recommendations via Outbrain’s Interest Profile which is a website that allows you to exercise your data subject rights, including opting out of behavioral advertising, deleting your user profile or accessing the data Outbrain DSP may hold on you.

Outbrain DSP opt out on apps

In order to opt-out of Outbrain DSP’s recommendations on your mobile applications you can follow the steps below:

1. iOS Devices: Settings > Privacy > Advertising > Limit Ad Tracking
2. Android Devices: Google Settings App > Ads > Opt Out of Interest-based Advertising

Please note that an opt out via our Interest Profile and/or this Privacy Policy will not opt you out of personalized tracking on your applications. This opt out must be done via your device settings.

Additional opt-out options

You may also opt out of receiving personalized ads served by us or other advertising companies through industry powered tools such EDAA. Visiting EDAA consumer choice pages allows you to opt out of all some or all of the participating members’ services. 

Like Outbrain DSP’s (Zemanta) opt out, these opt outs do not mean you will no longer receive any advertising, the advertisements will just not be tailored to you. You will continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). 

Also, if your browsers are configured to reject cookies when you visit the EDAA consumer choice pages, your opt out may not be effective as our opt out is cookie based.

IMPORTANT INFORMATION

Even though you have opted out of Outbrain DSP’s personalized recommendations:

• You will still see Outbrain DSP recommendations. Opting out of Outbrain DSP personalization tracking does not mean you will no longer receive recommendations from Outbrain. Instead, it means that Outbrain DSP’s recommendations will not be personalized (i.e. they will be context-based recommendations).
• Your opt out will be cookie based and device/browser specific. If you browse the web from several devices and/or browsers, you will need to opt out from each device and/or browser to ensure that we prevent personalization tracking on all of them. For the same reason, if you buy a new device, change browsers or delete (or clear) the opt out cookie, you will need to opt-out again. Opting out of personalization tracking is not the same as blocking cookies.
• As with most opt out cookies, the Outbrain DSP browser opt out relies upon a cookie. The opt-out cookie is intended to be persistent to honor the user’s preferences. However, the “Intelligent Tracking Prevention” feature in iOS11 may impact the persistence of cookies across websites post a 24 hour window. We suggest using another browser or considering blocking all 3rd party cookies from the browser so that you are “opted out” without needing to rely on any company’s actual opt out methodology.
• Your local storage will not be cleared. Even though you have opted out of Outbrain DSP’s personalized recommendations your local storage will not be automatically cleared and therefore you need to clear this at a browser level in addition to your opt out.
• If you are a resident of California or certain other states within the United States, please see Section 8 below which outlines other rights that you may exercise, depending on your state of residency.
• If you are located in the European Territories/UK, please see Section 9 below which outlines other rights that you may exercise. 

Security

Please see our security standards for more information on the security standards that Outbrain DSP has in place.

Please remember that, unfortunately, the transmission of information via the internet is never completely secure. A common Internet scam is known as “spoofing” or “phishing.” This occurs when you receive an email from what appears to be a legitimate source requesting Personal Data from you. Please be aware that we will not send you any emails requesting you to verify credit card, bank information, or any other Personal Data. If you ever receive an email that appears to be from us requesting such information from you, do not respond to it, and do not click on any links appearing in the email. Instead, please forward the email to us at ob-legal@teads.com, as we will investigate instances of possible Internet fraud.

Our Sites contain links to other websites that we do not own or operate. We do not control, recommend or endorse the content, products, services, privacy policies or practices of these third party websites. If you choose to click on these links, you should know that these sites are not owned or operated by Outbrain and therefore these third party websites may send their own cookies to your device and they may independently collect personal data. It is therefore important that you get familiar with the privacy policies of these third party websites.

Sharing

Outbrain DSP may share some personal data (e.g., Outbrain DSP UUID, device ID and IP address) with certain partners:

1. Through the cookie sync process for the purpose of providing personalized advertising to the users,
2. Based on technical requirements for the purpose of fraud prevention. 

Third parties may be able to ascertain your identity by using information we disclose to them in conjunction with other information they have. Outbrain DSP may share some personal data with the following categories of trusted third parties:

• Brand safety, analytics and fraud prevention Trusted partners;
• Demand Side Platforms (DSP) and Supply Side Platforms (SSP);
• Ad Exchanges and/or Networks; and
• Demand Management Platforms.

Please see here for a list of our trusted partners (which may be updated from time to time). 

We may collect and/or share some Personal Data with trusted partners by virtue of participating in the OpenRTB. Many of these partners are registered as IAB TCF Global Vendors and can be found here or in the Users section of our Cookie Policy.

In addition, we may also disclose Personal Data as follows:

• within the family of companies controlled by Outbrain for internal reasons, primarily for business and operational purposes;
• if we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Data will likely be among the assets transferred;
• when legally required to do so (e.g., to cooperate with law enforcement investigations or other legal proceedings); 
• to investigate reports of fraud or to protect against unauthorized use; 
• to protect company’s rights and property; and/or
• to respond to a genuine emergency.

We may also combine your Personal Data with that of other users in order to share trend information and aggregate user statistics with third parties, always in aggregated and anonymized form.

If you are a United States resident, please see Section 8 below for more information on how your Personal Data may be sold, “shared” and disclosed, as defined by the California Consumer Privacy Act and other state privacy laws.

Data Retention

The retention period for each of the cookies Outbrain DSP uses (whether our own or on our behalf by third parties) is stated in the Cookie Table. 

More specifically, the Outbrain DSP cookies (OBUID or ZUID), which are used to track user interactions such as clicks, expire in our records three (3) months after the user’s last interaction on any website within our network, provided the user had previously given consent.

Any information associated with a user who has an active and continuing profile is retained in the User Profile for no more than 13 months from the date of last interaction. For example, if a user with UUID 123 read an article on December 31, 2018:

• If the user had no further interactions, the UUID and related data would expire by March 31, 2019 (three months later).
• If the user continued to engage with websites in the Outbrain DSP network, the UUID and associated profile would remain active, but any interaction data, such as reading the December 31 article, would be removed from the profile by January 31, 2020, as part of the rolling of a 13-month retention limit.

None of our services are directed to children under 16 (or 13 if you are based in the US).  We do not knowingly collect personal data from anyone under 16 years of age. If we determine upon collection that a user is under 16, we will not use or maintain his/her personal data. 

If we become aware that we have unknowingly collected personal data from a child under the age of 16, we will make reasonable efforts to delete such information from our records. 

If you’re a kid, please go play in the yard, don’t use or interact with Outbrain DSP!

Your Rights

We allow all US states residents to exercise the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

• Information. You can request the following information about how we have collected and used your Personal Information during the past 12 months:
  • The categories of Personal Information that we have collected.
  • The categories of sources from which we collected Personal Information.
  • The business or commercial purpose for collecting and/or selling Personal Information.
  • The categories of third parties with whom we share Personal Information.
  • Whether we have disclosed your Personal Information for a business purpose, and if so, the categories of Personal Information received by each category of third party recipient.
  • Whether we’ve sold your Personal Information, and if so, the categories of Personal Information received by each category of third party recipient.
• Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months.
• Deletion. You can ask us to delete the Personal Information that we have collected from you.
• Opt-out of sales. If we sell your Personal Information, you can opt-out. In addition, if you direct us not to sell your Personal Information, we will consider it a request pursuant to California’s “Shine the Light” law to stop sharing your personal information covered by that law with third parties for their direct marketing purposes.
• Opt-in. We contractually prohibit our publishing and advertising clients from placing our technology on pages that target individuals younger than 16 years old. If we learn that you are younger than 16 years old, we will ask for your permission (or if you are younger than 13 years old, your parent or guardian’s permission) to sell your Personal Information before we do so.
• Non-discrimination. You are entitled to exercise the rights described above free from discrimination. This means that we will not penalize you for exercising your rights by taking actions such as denying you services; increasing the price/rate of services; decreasing service quality; or suggesting that we may penalize you as described above for exercising your rights.

How to exercise your rights 

You may exercise your privacy rights described above from any US state as follows:

• Right to information, access and deletion. You can request to exercise your information, access and deletion rights by:
  • calling us toll free on 1-866-I-OPT-OUT and entering service code 253# to leave us a message, or
  • emailing ob-privacy@teads.com.
• Right to opt-out of the “sale” or “share” of your Personal Information. We do not sell your Personal Information in the conventional sense (i.e., for money). However, like many companies, we use third party services, with whom we share or allow to collect personal information related to you, to deliver interest-based ads to you. Some US state laws may classify our use of these services as a “sale” or “share” of your Personal Information . This is because we allow them to collect information from our website users (e.g., online identifiers and browsing activity) so they can help serve ads more likely to interest you. To opt-out of the “sale” or “share” of your personal information, please review Section 5 of this User policy. 

We may need to confirm your identity and residency to process your requests to exercise your information, access or deletion rights. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

Your rights

In compliance with certain privacy laws, in particular the European General Data Protection Regulation (GDPR) and the UK GDPR, you have certain rights in relation to your Personal Data. More specifically and under certain circumstances:

• the right to request information about whether and which Personal Data is processed by us, and the right to request that such Personal Data is rectified or amended;
• the right to request that your Personal Data be deleted;
• the right to request that the processing of your Personal Data be restricted or object to the processing of your information on grounds relating to his or her particular situation, or at any time for direct marketing purposes;
• withdraw your consent to the processing and use of your data completely or partially at any time with future application;
• have the right to obtain your Personal Data in a common, structured and mechanically readable format, and to transmit those data to another controller;
• contact our data protection officer if there are any questions, comments, complaints or requests in connection with our statement on data protection and the processing of your Personal Data; and
• the right to complain to the responsible supervisory authority if believed that the processing of your Personal Data is in violation of the legislation.

How to exercise your right in the EEA/UK

• You may exercise your rights via Outbrain’s Interest Profile which is a website that allows you to opt out of behavioral advertising, delete your user profile or access the data Outbrain DSP may hold on you.
• You can also exercise your rights by emailing ob-privacy@teads.com. We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions.

Data Transfers Outside the EU/EEA

When we transfer personal data from the European Economic Area to other countries in which applicable laws do not offer the same level of data privacy protection as in the European Territories, we take measures to provide an appropriate level of data privacy protection. In other words, your rights and protections remain with your data. For example, we use approved contractual clauses and other measures designed to ensure that the recipients of your personal data protect it.

Data transfers outside the European Territories/UK to non-US territories 

Our data centers are located in the US, Netherlands and Singapore. We transfer Personal Data from the European Economic Area (EEA) and/or UK to our data centers in the United States. When we transfer Personal Data, we will ensure such transfers are in compliance with relevant data protection laws, including, if applicable, EU/UK Standard Contractual Clauses, or a European Commission/UK Government positive adequacy decision. 

In other words, your rights and protections remain with your data and we use approved contractual clauses and other measures designed to ensure that the recipients of your Personal Data protect it. Outbrain has in place the Standard Contractual Clauses between Outbrain entities to govern the transfer of data outside of the EEA/UK. To obtain more information as to the safeguards that we implement in this respect or to obtain a copy of them, please email ob-privacy@teads.com. 

For more detail on transfers to the United States, please see below.

Data transfers outside the European Territories/UK to US territories – EU-US Data Protection Framework (DPF) Participation

1. EU-US Data Protection Framework (DPF) Participation

Teads Holding Co (parent company of Zemanta Inc., f/k/a/ “Outbrain Inc.”) has certified to the U.S. Department of Commerce that it adheres to:

• The EU-U.S. Data Privacy Framework (“EU-U.S. DPF”) with regard to the processing of Personal Data received from the European Union, and 
• the UK Extension to the EU-U.S. DPF with regard to the processing of Personal Data received from the United Kingdom (and Gibraltar), and 
• the Swiss-U.S Data Privacy Framework(“Swiss-U.S. DPF”) with regard to the processing of Personal Data received from Switzerland. 

Zemanta Inc. is mentioned as a covered entity in the Teads Holding Co. DPF registration. 

If there is any conflict between the terms in this Privacy Policy and the DPF Principles, the DPF Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit www.dataprivacyframework.gov.

2. Complaint and Dispute Resolution Procedure under the DPF 

• Outbrain DSP’s internal complaints mechanism
  In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Teads Holding Co. commits to resolve EU-U.S. DPF Principles-related complaints about our collection and use of your Personal Data. EU, UK and Swiss individuals with inquiries or complaints regarding our handling of Personal Data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact us at: ob-dpo@teads.com.
  You may have the right to lodge a complaint with the data protection authority of your country of residence. If you live in the UK, you can make a complaint with the Information Commissioner’s Office (ICO) at this address. If you live in the EU, you can find the relevant data protection authority here. To submit a complaint to the FTC, click here.
• Independent Recourse Mechanism
  In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Teads Holding Co. commits to cooperate and comply with the advice of the panel established by the EU data protection authorities (DPAs), the UK Information Commissioner’s Office (ICO), the Gibraltar Regulatory Authority (GRA), and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. The Federal Trade Commission has jurisdiction over Teads’ compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF.
• Arbitration
  You may also be able to invoke binding arbitration for unresolved complaints but prior to initiating such arbitration, a resident of a European country (including Switzerland) participating in the DPF must first:
  • contact us and afford us the opportunity to resolve the issue;
  • seek assistance from JAMS (an independent recourse mechanism); and
  • contact the U.S. Department of Commerce (either directly or through a European Data Protection Authority) and afford the Department of Commerce time to attempt to resolve the issue.

If such a resident invokes binding arbitration, each party shall be responsible for its own attorney’s fees. Please be advised that, pursuant to the DPF, the arbitrator(s) may only impose individual- specific, non-monetary, equitable relief necessary to remedy any violation of the DPF Principles with respect to the resident. The arbitration option may not be invoked if the individual’s same claimed violation of the Principles has previously been subject to binding arbitration; was the subject of a final judgement entered in a court action to which the individual was a party; or was previously settled by the parties. For more details, please click here.

3. LIABILITY of TEADS HOLDING CO. (F/K/A “OUTBRAIN INC.”) IN CASES OF ONWARD TRANSFERS TO THIRD PARTIES
In the context of an onward transfer, Teads Holding Co. has responsibility for the processing of Personal Data it receives under the DPF Principles and subsequently transfers to a third party acting as an agent on its behalf. Teads Holding Co. remains liable under the DPF Principles if its agent processes such Personal Data in a manner inconsistent with the DPF Principles, unless Teads Holding Co. proves that it is not responsible for the event giving rise to the damage.

Some browsers transmit Do Not Track (DNT) signals to websites. Because there is no common understanding of how to interpret the DNT signal, Outbrain DSP does not currently alter, change, or respond to DNT requests or signals from these browsers. We will continue to monitor industry activity in this area and reassess our DNT practices as necessary. 

However, Outbrain DSP supports and respects the users’ privacy preferences configured using the  Global Privacy Control (GPC) signal, a mechanism used to indicate whether the user consents to a website or service selling or sharing their personal information with third parties.

In the meantime, you can use the range of other tools we provide to control data collection and use, including the ability to opt out of receiving personalized recommendations in the Users section.

We may change this Privacy Policy from time to time, but we do not have means of advising Users of an update. You should check back here periodically to see if the Privacy Policy has been updated. We will always show the date of the latest modification of the Privacy Policy at the top of the page so you can tell when it was last revised. 

Data Protection Officer (DPO) if you are based outside the US

To communicate with our Data Protection Officer, please email at ob-dpo@teads.com or use the contact details below. You may also contact your local data protection authority. A list of local data protection authorities is available here.

General questions

If you have any questions or concerns about your privacy related to Outbrain DSP you may contact us at our parent company:

Teads Holding Co. (f/k/a/ “Outbrain Inc.”)
111 West 19th Street 3rd Floor
New York, NY 10011, USA
Attn: Privacy questions Outbrain DSP

Email: ob-privacy@teads.com or ob-dpo@teads.com