White Paper
Unlocking RAN Potential: A Guide to Network Planning and Optimization
Weak coverage and network congestion are two of the fastest ways to lose customers.
Reliable coverage and consistent network performance are the foundation of customer satisfaction. But operators face mounting challenges from weak coverage zones, network congestion, complex 5G rollouts, and aggressive competition. Without visibility into how networks perform in the real world, those challenges can quickly translate into churn.
This guide explores proven strategies for RAN planning and optimization, including:
- Pinpointing and addressing weak coverage areas
- Managing congestion and capacity at peak times
- Identifying optimal locations for new cell sites
- Benchmarking against competitors to validate leadership
Download the guide and learn how Speedtest Insights helps operators tackle RAN challenges with data-driven precision.