Optimize Your Customer Experience With Trusted Deep Linking Solutions

Acquisition & Reengagement

Use SmartLinks across both user acquisition and reengagement campaigns. SmartLinks deliver the ultimate flexibility to dictate the point of conversion when it comes to mobile and app deep linking. Choose installs, in-app purchases, registrations, and any other standard or custom event. Attribution is awarded only when the conditions you set are met.

Paid Media

Easily leverage SmartLinks with your paid media partners. Explore built-in SmartLinks integrations with the ad networks, DSPs, and other media partners you use most. Simplify your campaign management and ditch the headache of managing multiple tags for different platforms.

Owned & Earned Media

Capture the true impact of your owned & earned media campaigns across email, social, web, and other non-paid channels. Marketers can easily create SmartLinks to track:

• Calls to action in email campaigns
• Banners, footers, and interstitials on your website
• Owned social posts across Facebook, Instagram, Twitter, etc.
• QR code scans on in-store signage
• and much more

Influencers

Effectively measure and track engagement from influencer campaigns. Create branded SmartLinks in the Kochava platform and have influencers use the link in sponsored posts, social channels, or blogs to promote your brand. Measure and attribute conversions no matter where the link is placed.

Dynamic QR Codes

Turn your SmartLinks into quick-response (QR) codes to use across in-store signage, consumer product goods (CPG), out-of-home (OOH)/digital out-of-home (DOOH), and numerous other applications. Measure each scan in real-time with attribution to down-funnel conversions. Learn more about SmartLinks for your TV campaigns.

Web-to-App Journeys

Drive your mobile web visitors toward mobile app adoption to increase customer stickiness and retention. SmartLinks can be used for smart app banners, footers, interstitials, and other download app CTAs across your mobile website. Utilize SmartLinks to provide friction-free options for desktop website visitors to get your mobile app. Customers can scan a SmartLinks QR code to be taken to your app store product page. Smart platform detection routes the user to the appropriate app store based on their mobile device.

SMS

Drive growth through SMS text messaging campaigns, using SmartLinks’ built-in platform detection to handle any mobile device type. Users are routed to the appropriate app store or in-app experience based on their device’s platform and OS.