How to kick off your first fractional CMO meeting
So you've just been hired as a fractional CMO -- congratulations! You're now on your way to deliver impeccable growth for the company. Here's how to...
CARVIEW |
After I hit 10,000 LinkedIn connections, I felt I should do some major work “pruning” this very valuable tree of relationships. Most of us have been guilty of accepting connection requests from people that you don’t know and who may not be the best fit for what you have to offer. I’ve surely done this, and I’ve also sent out connection requests to other people who I thought might benefit from my services.
Long story short, if you do this, you also need to do some spring cleaning once in a while.
Here’s what I asked my Invisible Bot, Michiel, to do to fix this:
I’m now going to do this on a regular, say quarterly, basis to keep my network high quality. This is not just good for me, but also for the people who have connected with me, and through me.
Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.
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