MedTech Field Solutions
Outsource your commercial model to address rapid healthcare advancements, freeing resources and reducing SG&A to drive essential growth.
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Powering MedTech Commercialization: AI & Insights - United States - IQVIA
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
Regional Thought Leadership
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
Regional Thought Leadership
MAIN/Who We Help
Who We Help/
WHO WE HELP
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Pharmaceutical Manufacturers
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MedTech
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Emerging Biopharma
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Financial Institutions
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Government and Public Health
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Health Plans
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Hospital and Health Systems
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Insurers and Risk
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Medical Specialties
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Patient Organizations
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover MorePharmaceutical Manufacturers
MedTech
Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTechMedTech
Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover Innovations
Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsGovernment and Public Health
Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock InnovationsGovernment and Public Health
Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansHospital and Health Systems
Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsHospital and Health Systems
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
Uncover More
Medical Specialties
Embrace digital innovation in healthcare and transform your organization with a suite of cutting-edge registry solutions.
EXPLORE SOLUTIONS
Patient Organizations
Maximize your patient impact with expert guidance, data-driven insights, and a suite of cutting-edge patient data solutions.
DRIVE PATIENT IMPACTMAIN/Insights
Insights/
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSMAIN/Events
Events/
Webinar
"Collaborative Intelligence: Empowering the Human-AI Workforce in Life Sciences
REGISTER NOWMEDTECH
Ready to elevate your MedTech commercial approach?
Navigate your product journey with fit- for- purpose integrated MedTech solutions to enhance healthcare outcomes, optimize efficiency, and accelerate patient impact.
MEDTECH
Interested in intelligent launch strategies?
Boost your product strategy with advanced, data-driven insights.
MEDTECH
Creating a robust value story?
Optimize clinical success with accelerated trials and real-world evidence.
MEDTECH
Facing regulatory hurdles?
Streamline pathways for efficient regulatory approvals.
MEDTECH
Concerned about compliance?
Ensure comprehensive compliance with cloud-based solutions, field recall, and more.
MEDTECH
Need more effective field teams?
Maximize business performance with augmented team solutions.
What if you could accelerate your impact in MedTech?
You know that in MedTech, timing is everything. While competitors struggle with lengthy regulatory processes and uncertain market strategies, you could be moving faster. When regulatory expertise, real-world evidence, and commercial intelligence work together, breakthrough innovations reach patients sooner. That's a difference worth investing in.
Your Partner in MedTech Advancement
The U.S. MedTech industry is facing rapid transformation; healthcare policies, shifting care sites, supply chain vulnerabilities, AI, and real-world evidence (RWE) create complexity. To manage the evolution, IQVIA MedTech partners with medical device and diagnostic companies, from concept to post-market success, offering data, tech, and expertise for smarter, safer medical technologies.
Need expert guidance on product lifecycle complexities?
As a product leader, navigating business, clinical, and regulatory pathways can be daunting. Get support to streamline each stage, ensuring your medical device and diagnostic reaches the market efficiently.
Seeking expert direction for complex challenges?
Eliminate strategic guesswork using primary and secondary research. Employ rigorous qualitative and quantitative methods to reveal competitive realities, customer needs, and key opportunities to shape winning strategies for your brand.
Looking for ways to showcase your MedTech product's true value?
Your market access team knows demonstrating value is crucial for payer and provider acceptance. Harness real-world evidence from proprietary datasets to craft compelling stories that strengthen pricing strategies and market access efforts.
Navigating evolving regulatory landscapes with confidence?
Navigate the complexities of regulatory submissions, MDR/IVDR transitions, and quality system requirements. Tap experience earned over hundreds of agency submissions to find pathways to quicker approvals and sustained compliance.
Ready to leave fragmented data and outdated technology behind?
Simplify operations, ensure compliance, and unlock insights. Utilize purpose-built tools to improve quality, sharpen market focus, and stay competitive while transforming fragmented data into strategic growth drivers.
Need specialized field teams to drive your launch?
For commercial leaders, timing and precision in deploying sales, technical support, and clinical education teams are crucial. Find a flexible solution with specialized field forces aligned to your MedTech sales strategy.
INSIGHT BRIEF
What's your plan for AI & RWE as MedTech evolves?
For MedTech innovators, staying ahead demands a proactive approach. You'll face complexities from AI, regulatory changes (FDA, EU HTA), and economic shifts. Adapt your plans now to capitalize on RWE utilization, market access opportunities, and more.
How do leading innovators achieve MedTech success?
Leading companies trust IQVIA MedTech to enable clinical and commercial excellence using our fully integrated and unparalleled data assets, consulting, and field solutions.
114
Countries provide global and local data
23.1M
Insights into healthcare professionals and 2.6M organizations
310+
Insights into HCP specialties and tendencies
1,000+
Insights into diagnostics and surgical procedures
1,400+
U.S. Market classifications
525K+
Unique SKUs covered in the U.S.
Insight Brief
How are US MedTech Tariffs Impacting Hospitals and Supply Chains?
Discover the anticipated impact of recent tariffs on the U.S. MedTech industry, including rising costs, supply chain disruptions, and patient care challenges.
Which MedTech trends are important to monitor?
IQVIA MedTech Business Insights
Episode 12 - Top MedTech Trends in 2025
IQVIA MedTech experts Michelle Edwards and Michaela Miller explore the top trends shaping MedTech in 2025, including breakthroughs in 3D printing, real-world evidence (RWE), and clinical AI.
IQVIA MedTech Business Insights
Episode 11 – Harnessing the Potential of GenAI in Healthcare
Dr. Vishakha Sharma, Senior Principal Data Scientist at Roche Diagnostics, shares how GenAI can improve patient outcomes, streamline healthcare delivery, and cut costs. She also addresses key challenges in integrating diverse, unstructured data and emphasizes the need for guiding principles and ethical frameworks.
IQVIA MedTech Business Insights
Episode 10 - Advancing the Health Equity Journey in MedTech
Dr. Shelly Nash, SVP and Global Chief Medical Information Officer at Fresenius Medical Care, explores how advancing health equity and access to care can improve outcomes. She outlines key challenges—like data integration and interoperability—and highlights opportunities for companies to drive meaningful progress.
WHITE PAPER
ASCs and device costs: What is their real focus?
The answer: Ambulatory surgery centers (ASCs) increasingly prioritize high-touch vendor support and operational efficiency over price concessions. Are you equipped with the knowledge you need to connect with this customer segment?
MedTech capabilities
Hospital Procedures and Diagnosis
IQVIA's Hospital Procedures & Diagnosis delivers real-time, claims intelligence to pinpoint hospitals, surgeons, and key insights.
Medical Device Supply Audit
Gain precise MedTech insights with IQVIA's MDSA, optimizing sales, competitor analysis, and market share.
MedTech Business Insights Podcast Series
Our MedTech podcast delivers trends, insights, and innovations from experts to power your business decisions in a dynamic landscape.
MedTech Market Activator
IQVIA Market Activator Platform gives timely insights, maximizing MedTech effectiveness with precise targeting for swift decisions.
Connect and learn
Ready to tackle our most urgent MedTech Challenges?
Looking for emerging trends in MedTech innovation?
MedTech Blog
Explore our blogs for thought leadership on the latest MedTech trends, and discover our solutions available in the US.
Insights Library
Discover MedTech trends and insights from IQVIA thought leaders in our library, featuring our latest insight briefs, case studies, and more.
Frequently Asked Questions
MedTech commercialization brings healthcare technologies to market through strategic development and execution. Companies must generate robust evidence, navigate regulatory pathways, and have calibrated market positioning, as detailed in our MedTech Strategies to Win in the Ambulatory Surgery Center Market white paper.
A winning MedTech go-to-market strategy requires deep market analysis, evidence use, and planning across all business domains – all while staying adaptable. Our Ten MedTech Trends to Watch in 2025 insight brief shows how real-world evidence and clinical AI are adding value to GTM strategies.
Key aspects of MedTech regulatory affairs include navigating submission requirements, maintaining quality, and adapting to evolving frameworks. Ensuring compliance across a product’s lifecycle requires an increasingly sophisticated approach, as highlighted in our Ten MedTech Trends to Watch in 2025 insight brief.
Successful MedTech expansion requires robust data analysis to identify high-value segments and develop targeted strategies for each. Creating compelling value propositions and deploying specialized resources are essential, as detailed in our white paper on Customer Segmentation Approaches for the MedTech Industry.
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