IQVIA ESTABLISHED BRANDS OPTIMIZATION
Unlock established brands value
IQVIA Established Brands Optimization helps to determine the best course of action to revitalize your brand profitability and growth in late commercial phases.
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LEARN MOREReimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewGenerate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWElevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWOrchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWWhen your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSBy making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MOREBuilding on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MOREThe IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MOREThe IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MOREIQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MOREEmpowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MORE"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLESIQVIA Established Brands Optimization helps to determine the best course of action to revitalize your brand profitability and growth in late commercial phases.
Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped. In the coming period, pharma should witness a complete transformation as exclusivity rights to 569 medications valued at $278 billion (2022 sales) are set to expire by 2029/2030.
Gain a clear and confident approach for established brand optimization and unlock brand potential.
In today’s volatile and challenging medicines market, with the headwinds for launches continuing, companies can’t leave any opportunity for profit unexplored. The challenge is that optimizing established brands needs locally tailored expertise and resources to get the best out of the portfolio.
IQVIA Thought Leadership
Full-service commercialization requires an integrated suite of services for clients based on geographical needs IQVIA offering covers all aspects to operate brands.
A pharmaceutical manufacturer, facing margin pressures and market challenges, aimed to modernize its Go-to-Market model. Traditional promotional strategies were yielding diminishing returns, necessitating a data-driven approach to sustain profitability and enhance ROI, while maintaining momentum and bandwidth for priority launches.
Delivering an Optimal Customer Experience Through the Harmony of People-Based and Digital Channels
Maximize commercial performance for brand and portfolio success
Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.
Leverage real-time insights and AI-driven solutions to connect with HCPs and patients, ensuring effective engagement, improved patient outcomes, and rapid response to market dynamics.
Gain confidence with advanced analytics and precision insights to deliver better processes, business outcomes and commercial results.