Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements
As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
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Azma Gohar leads the compliance team at Index Exchange. She is responsible for the policy and exchange quality team that oversees creation of all policies and operational activities such as auditing, vetting new DSP and publisher partners, and monitoring for ad fraud, malware, and all other policy violations to protect our customers and the organization from various risks. Prior to joining Index, she held operations and process improvement roles at McDonald’s and Target.
As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read moreAt Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
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