Highlights from the IAB

Latest Digital Adspend report
Retail Media and TV+ are fuelling growth as UK digital ad spend heads towards £45bn by 2026
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Rediscover the joy of digital
A hub of insights, inspiration, tools and resources, created to help advertisers navigate the ever-evolving world of digital advertising
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Media Upfronts is fast approaching
Seats for IAB UK’s Media Upfronts are filling fast – don’t miss your chance to see the biggest media owners unveil what’s next. Book now
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The IAB Tech Lab projects publishers should know about
Patrick Hann, Ad Tech Manager at IAB UK, takes a look at what publisher-focused projects IAB Tech Lab have underway and why they matter
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TV+: Where Digital Meets Premium
More than a third of digital video ad spend in H1 2025 went to TV+, combining the premium reach of broadcast and digital
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IAB Compass x Creator marketing
Our latest Compass chapter charts the rise of creators and their impact on digital advertising
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Forecasting ad spend up to 2030
Fast forward to 2030 with Futurescape - an in-depth exploration of the attitudes, innovations and media shifts set to redefine advertising by the turn of the decade. Want to go deeper? Tune into our podcast mini series, Futurescape: 2030 & beyond, where industry leaders debate what the future holds.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

























More for our members

Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CSO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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