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Guidance for Retailers Issuing e-Receipts | Data Protection Commission
Guidance for Retailers Issuing e-Receipts
The Data Protection Commission (DPC) previously carried out a series of audits in order to assess how organisations gather and process personal data in the course of providing electronic receipts (‘e-receipts’) to customers. In a number of cases, email addresses gathered for the purpose of issuing e-receipts were subsequently used by retailers in order to issue marketing material. Following on from these audits, the DPC has produced guidance around the use of e-receipts to assist retailers adhere to best practice in relation to e-receipts and electronic direct marketing.
Guidance for Retailers Issuing e-Receipts - Full Guidance Note