CARVIEW |
Select Language
HTTP/2 200
date: Wed, 08 Oct 2025 10:30:01 GMT
content-type: text/html;charset=UTF-8
vary: Accept-Encoding
x-frame-options: DENY
x-cache: nginx: MISS, fpc:
x-content-type-options: nosniff
x-download-options: noopen
x-permitted-cross-domain-policies: none
strict-transport-security: max-age=15552000; preload
speculation-rules: /no-speculation-rules-here.php
cf-cache-status: DYNAMIC
report-to: {"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=sAS32dYZVsmM%2F8CMnyq1yKZcGZfvlTxX%2Fha90iGCKldsHpP7pmrGhHXIRlgeRY29CD2e8FL2DsDJJTkUQ7m%2FT9Q72O8bHcC7Z5NgiU8%3D"}]}
server: cloudflare
nel: {"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
content-encoding: gzip
set-cookie: route=1759919401.535.48240.789557|94003dad2d59ebd5f947c33f6dc19e95; HttpOnly; Secure; Path=/
set-cookie: PRESIDEWORKFLOWSESSION=F90442DC495A311AE022E989B100972402D0D2B88B582C4A4051DB0ABBE0129A4DCE1B91EC43DBDD5B0968E24465B06C; HttpOnly; SameSite=None; Secure; Path=/
cf-ray: 98b4f5dacf12c1a4-BLR
alt-svc: h3=":443"; ma=86400
09 Distance selling - ASA | CAP
09 Distance selling
- CAP Code
- Home
- Codes and rulings
- Advertising codes
- Non-broadcast Code
- 09 Distance selling
Background
Most business-to-consumer distance selling contracts are subject to the Consumer Contracts (Information, Cancellation, and Additional Charges) Regulations 2013. Contracts that wholly consist of exempt activities are not subject to the Regulations. These exemptions relate to:
- gambling;
- banking, credit, insurance, personal pension, investment or payment services;
- the creation of or rights in immovable property;
- residential rental agreements;
- construction of new or substantially new buildings;
- foodstuffs, beverages or goods intended for regular, general household consumption;
- package holidays, tours or travel; and
- certain aspects of timeshare, long-term holiday product, resale and exchange contracts.
In August 2015, CAP removed its distance selling rules after consultation. Marketers should seek legal advice to ensure they comply with the Regulations.
The Data & Marketing Association (DMA) requires its members to observe the DMA Code of Practice, which covers some practices that are not covered in the CAP Code.
More on

Help getting it right
Recommended resources
-
Compulsory costs and charges: delivery charges
- AdviceOnline
-
Advice for Online Marketplace Sellers
- Other Advice & Guidance
-
Country of origin and location claims
- AdviceOnline
Please confirm!
Alert!
Want to make sure your ads are right first time? Get helpful advice and tips by signing up to our newsletter.