Ensure your SAF themed ads can be cleared for take off

• CAP News
• 25 September 2025

Get your advertising of sustainable cruising in ship shape

• CAP News
• 25 September 2025

Greener Homes – Building on Facts, not Fibs

• CAP News
• 25 September 2025

A picture says a thousand words. Avoiding misleading imagery in ads

• CAP News
• 11 September 2025

Like, follow and subscribe to our influencer marketing advice

• CAP News
• 28 August 2025

Disposing of misleading ads

• CAP News
• 14 August 2025

Community Fibre Ltd

• Upheld
• Website (own site)
• 08 October 2025

Two pages on the Community Fibre website misleadingly implied that they were the number one rated for internet provider and that they had the most 5 star reviews on third party website. 

Shell Energy UK

• Not Upheld
• Social media (paid ad)
• 01 October 2025

A paid-for LinkedIn ad for Shell Energy didn't give a misleading impression of the overall environmental impact of Shell’s business activities.

Barrhead Travel Service Ltd t/a Barrhead Travel

• Upheld
• Search (paid)
• 03 September 2025

A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.

Sunshine Cruise Holidays Ltd t/a cruise 1st

• Upheld
• Website (own site)
• 03 September 2025

A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.