| CARVIEW |
Legal and regulation
Helpful information on the advertising rules for ads about legal services and regulatory matters.
In addition to our rules, advertisers have an obligation to stick to any relevant legislation that relates to their sector, product or service. Our rules are designed to reflect the law, and some sections of the Advertising Code have explicit references to relevant legislation. However advertisers’ legal obligations are not covered in full and it remains the advertiser’s responsibility to seek out legal advice and make sure they have taken any relevant legislation into account when preparing their ads.
We do not enforce or interpret the law and if we believe it is better to refer a matter, or enquirer, to a law enforcement body, we will do so.
The main rules advertisers should be aware of are: ads should comply with the law and should not incite anyone to break it, and advertisers must not state or imply a product can legally be sold if it cannot.
- Home
- Issues and topics
- Legal and regulation
Latest news
-
Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
-
Disposing of misleading ads
- CAP News
- 14 August 2025
-
What’s the story when advertising ticket sales?
- CAP News
- 14 August 2025
-
Top tips on targeting and placement
- CAP News
- 24 July 2025
-
The industry panels that help the ASA and CAP in their regulatory decision making
- CAP News
- 10 July 2025
-
Royally important advice on Royalty in ads
- CAP News
- 12 June 2025
Latest rulings
-
Jones Whyte Law Ltd t/a Jones Whyte
- Upheld
- Social media (paid ad), Website (own site)
- 24 September 2025
A website and paid-for Facebook ad for James Whyte, relating to group action compensation claims for people who had been affected by a data breach, failed to present material information clearly and also omitted material information.
-
KP Law Ltd
- Upheld
- Social media (paid ad), Website (own site)
- 24 September 2025
A website and a paid-for Facebook ad for Join the Claim, relating to group action compensation claims by people who had been affected by a data breach, falsely implied that the advertiser was acting for purposes outside its business, didn’t make their commercial intent clear, didn’t present material informa...
Help getting it right
Popular advice
-
Influencers' guide to making clear that ads are ads
- Advertising Guidance
-
Misleading advertising
- AdviceOnline
Relevant codes
-
32 Scheduling
- Broadcast
-
04 Harm and offence
- Non-broadcast
-
Appendix 1 The DMCCA and the BPRs
- Non-broadcast
-
How the system works
- Non-broadcast
-
01 Compliance
- Broadcast
-
10 Prohibited categories
- Broadcast
-
03 Misleading advertising
- Non-broadcast
-
07 Political and controversial matters
- Broadcast
-
07 Political advertisements
- Non-broadcast
-
02 Recognition of marketing communications
- Non-broadcast
-
03 Misleading advertising
- Broadcast
-
Appendix 3 The DMCCA and the BPRs
- Broadcast
-
01 Compliance
- Non-broadcast
-
04 Harm and offence
- Broadcast
Please confirm!
Alert!
Want to make sure your ads are right first time? Get helpful advice and tips by signing up to our newsletter.