Jennifer Axness
Imagine this: You’re the manager of a charming boutique hotel in a vibrant city. It’s peak season, and you’re juggling reservations, marketing campaigns, and guest experiences, all while trying to keep your revenue growing. Every day brings new decisions – is your pricing competitive? Is your marketing investment reaching the right travelers? How can you make sure guests keep coming back? This is where Amadeus steps in, transforming your daily hustle into a smoother, smarter operation.
In today’s competitive travel landscape, hospitality is about making great decisions fast and keeping demand strong. Amadeus serves hotels, destinations, and travel sellers with flexible, industry leading technology and insights. From the moment travelers start dreaming about their next getaway to the time they check out, Amadeus supports hotels’ unique needs, whether it’s a global chain, cozy independent property, or a tourism board hoping to attract new visitors.
Smarter decisions start with data
At the heart of hospitality, driving profitable demand and making confident decisions go hand in hand. In a world where travelers have endless options, standing out requires more than visibility – that means sharp insights, targeted ads, and a distribution strategy that really works.
To start, data should be at the center of the business plan and should influence every decision that is made. Powerful historical and forward-looking hotel occupancy data and analytics can be used to better understand booking trends and plan competitive rate strategies. Hotel managers can see exactly how the hotel is performing – and where to go next with practical, actionable insights.
Once the data has helped to uncover growth opportunities and need periods, these learnings can be used to run digital media campaigns to build awareness and boost bookings.
These tools give hoteliers and destination marketers the intelligence and reach to grow business and delight guests.
From insight to action: Tools built for the industry
So, what does this look like in practice? Amadeus offers a comprehensive suite of easy-to-use, data-driven tools tailored for hospitality professionals and travel industry stakeholders. Our Travel Intelligence portfolio – now enhanced with ForwardKeys data solutions – empowers airlines, airports, hotels, travel agencies, financial services, retailers, and destinations to drive profitable demand and make smarter, faster decisions. Solutions like Amadeus Demand360®, Amadeus Agency360®, and Amadeus RevenueStrategy360™ deliver deep insights into market trends, traveler behaviors, and competitive performance. Meanwhile, Amadeus Media Solutions amplifies marketing efforts through targeted, multi-channel campaigns. By leveraging the largest range of global travel data, we transform raw information into actionable intelligence that fuels growth across the travel ecosystem.
Real results from real people
Let’s get specific. Destination management organizations (DMOs) like the Egyptian Tourism Authority and Capital Region USA (CRUSA) have used Amadeus digital media campaigns to spark traveler engagement, leading to thousands of bookings and longer stays – all while trimming acquisition costs.
Hotels such as Oliver Hospitality have tapped into data-driven strategies during peak booking periods, pulling in impressive direct revenue with platforms like Amadeus’ iHotelier and GMS. And Little America Cheyenne and Flagstaff hotels were able to increase direct bookings by 29% and 15% by using forward-looking data from RevenueStrategy360 to fine-tune rates and reduce OTA reliance.
From boosting occupancy in The Palm Beaches (Florida) to streamlining rate parity at boutique resorts, Amadeus is helping travel pros turn insight into action and demand into revenue.
Is your business ready to level up?
If you’re ready to attract more guests and make smarter decisions, we are ready to help. With industry-leading data and sophisticated marketing campaigns, we’ll partner with you to unlock new opportunities and take your hospitality strategy to the next level. Ready to start? Let’s have a conversation and get your business moving forward!
