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Amadeus Demand Generation
How to drive sustained hotel revenue and demand in today's competitive environment?
Amadeus Demand Generation
How to drive sustained hotel revenue and demand in today's competitive environment?
The future of hospitality starts today
Powered by Demand Generation
Want to increase profits through your direct channels? Understand how your property is performing compared to the competition? Decipher which guest segments are the most profitable to focus your efforts more effectively?
For hotels aiming to maintain high occupancy and profitability year-round, Demand Generation is the modern growth strategy no one can ignore.
True demand generation creates lasting engagement with travelers.
Not just today, but into the future.
Hoteliers today face key challenges:
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Relying too heavily on indirect channels eats into margins. Hoteliers must optimize their channel mix to lowers acquisition costs and strengthen guest relationships.
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Without clear benchmarking, it's hard to know if your pricing, occupancy, or marketing is truly competitive—or where you're losing ground.
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Guest data is often scattered across PMS, CRM, and booking engines, making personalization and strategic decisions difficult.
Driving direct revenue is the #1 challenge for 70% of hoteliers — see expert reactions in our regional webinars.
Transforming challenges into solutions
Demand Generation is about harmonizing marketing, sales, and revenue goals into a cohesive engine that generates demand with precision and foresight. It uses a holistic, data-driven approach to create meaningful interactions with travellers of both today and tomorrow throughout their journey, building sustained interest, engagement, and loyalty.

Mastering the 5 stages of demand generation can take time,
but with our playbook, you’re one step closer to lasting success.
Ready to Boost Your Demand Generation? Talk to Our Experts!
At Amadeus, we’re dedicated to helping hoteliers like you master demand generation strategies that drive real growth. Whether you’re just starting out or looking to optimize your approach, our experts are here to guide you every step of the way.
Let’s take your demand generation to the next level—connect with us today!
Looking to make demand generation work for your hotel strategy?
The answer: a cohesive engine.