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HTTP/2 200 date: Wed, 01 Oct 2025 21:00:51 GMT content-type: text/html; charset=UTF-8 content-encoding: gzip cf-ray: 987ee4542e4f3a33-BOM cf-cache-status: HIT cache-control: public, max-age=0, s-maxage=3600 last-modified: Wed, 01 Oct 2025 20:41:19 GMT link: ; rel="https://api.w.org/", ; rel="alternate"; title="JSON"; type="application/json", ; rel=shortlink vary: Accept-Encoding cache-tag: d9d2545b-e0ea-4ab9-a0bf-a33a08fd2d15,89d0e0be7c8de3d225e818b0458ede16c3dfe373c95f9fd0eeeeb829d74bdf47 ki-cache-tag: d9d2545b-e0ea-4ab9-a0bf-a33a08fd2d15,89d0e0be7c8de3d225e818b0458ede16c3dfe373c95f9fd0eeeeb829d74bdf47 ki-cache-type: Edge ki-cf-cache-status: HIT ki-edge: v=22.3.1;mv=5.0.16 ki-origin: g1p x-content-type-options: nosniff x-edge-location-klb: 1 x-kinsta-cache: HIT set-cookie: __cf_bm=olRLoqk5_TfQ.cOuJ9emjWeBfC8aSwWpPH1cquQ7_WA-1759352451-1.0.1.1-zDeXWytL_TjedhEx9MzvDQxbTsnrhB1zE.DdoZ1sP9wVsCzGeRN1PkmvxIb6MNJwjzVIcJWpGtJ21WOZEl_6C7Gihlzrk78_MstadIjoZoc; path=/; expires=Wed, 01-Oct-25 21:30:51 GMT; domain=.www.alchemer.com; HttpOnly; Secure; SameSite=None report-to: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=5xf3lsK6UaxKjVQZ%2FAUlxxwqytC3CfWvlOfXjHwWxrMnFsbuT9IbNzhUV%2FKoQsvO9jRlnjJkUaxjirAZWRTTp3od5%2FOk%2BqX%2FjVTfXe0KSx6tinbztf0%2FR5UE4sQx5jQCTRU%3D"}],"group":"cf-nel","max_age":604800} nel: {"success_fraction":0.01,"report_to":"cf-nel","max_age":604800} server: cloudflare alt-svc: h3=":443"; ma=86400 Brand Health Tracker | Measure & Improve Brand Perception

Brand Health Tracker

Make faster, smarter decisions with an always-on
brand tracker program

Brand Health

Always-On Brand Insights at Your Fingertips

Monitoring brand health is key to benchmarking performance, staying competitive, and enhancing customer loyalty. However, collecting and presenting the data fast enough to fuel decision-making can be a major challenge.

Alchemer simplifies this process, allowing you to continuously track your brand’s health with ease, regardless of your company’s size or budget (unlike other brand tracking services).

Download the Gartner® “Market Guide for Brand Health Tracking Providers

While 57% of brand leaders report conducting some level of brand health assessment, only 21% believe they lead to insights that are actionable by the organization.

– Read the report to learn how to get the most from your brand health tracking

Disclaimers:
1: Source: Gartner, Market Guide for Brand Health Tracking Providers, Julie Reeves, Carlos Guerrero, 9 December 2024.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Actionable insights

Unlock continuous, actionable data on your brand performance

Ongoing brand health tracking doesn’t have to be hard. Let our in-house team of research experts build you a custom, always-on brand health tracking program directly within your Alchemer account – giving you full ownership and access to your brand performance data and the power to make timely, data-driven decisions.

Faster decisions

Agile responses to market shifts

Our agile approach ensures your brand tracking evolves as fast as your market does, keeping you ahead of the curve.

This comprehensive program empowers you to:

Get up and running quickly
Address stakeholder concerns instantly
Pivot strategy based on shifting perceptions
Capitalize on emerging market dynamics

Ongoing brand health tracking for the moments that matter most

Stay ahead of the curve with always-on brand health tracking that helps you understand and measure consumer perception of your brand during every critical moment. This proactive approach helps you swiftly adjust strategies and address key questions as consumer needs and perceptions change.

Campaign effectiveness

Maximize your marketing budget and amplify campaign impact

Key questions our brand tracker helps answer:

Strategic planning

Make informed decisions that align with your brand's long-term goals

Critical questions our brand tracker helps address:

Crisis management

Protect and strengthen your brand during challenging times

Vital questions our brand tracker helps you navigate:

What’s included?

A comprehensive brand health tracker program to help you make fast, data-driven decisions

Flexible, powerful survey platform

See a real-time view of your brand health data whenever you need it with full access to the Alchemer platform.

Learn more about Survey

High quality monthly panel

Ensure your brand health metrics are based on data you can trust. Our tailored panels and data quality guarantee deliver consistent, high- quality data you can depend on.

Learn more about Panel Services

Monthly brand scorecards

Easily show progress and inform stakeholders with monthly brand scorecards, which provide a concise summary of key metrics and trends personalized for your brand’s needs and KPIs.

Quarterly brand health review

Make informed decisions for your marketing strategies and brand investments with quarterly brand health reviews, where our in-house research experts provide a comprehensive analysis of trends and findings.

Not ready for a full brand health tracker program? We can still help.

Research expertise

In-house market research experts work as an extension of your team

With decades of experience running brand tracker programs for Fortune 100 clients across the globe and a PhD-level researcher on staff, our in-house team delivers insights you can rely on to drive confident, informed decisions.

Related Resources

Gartner® Market Guide for Brand Health Tracking Providers

Read the new Gartner report to learn about your options for brand health tracking providers...

What CMOs need to know for their next brand health tracking study

Brand health tracking delivers critical insights into consumer perceptions, brand loyalty...

Unlocking Brand Success with Alchemer’s Brand Health Tracker

The Alchemer Brand Health Tracker is a game-changer for businesses of all sizes to stay...

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