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Capabilities
Advanced programmatic advertising for nonprofit brands
Whether your goal is to receive larger donations, secure monthly membership commitments, or win back lapsed donors, AdRoll helps nonprofits spread their mission and get more from their ad spend.
Precise audience segmentation
Segment website visitors by actions or attributes (high-value donors, volunteers, etc.) and target them with relevant ads across millions of websites, mobile apps, and streaming platforms.
Learn MoreLookalike targeting
Find new contacts who look and act like your current supporters. AI-powered lookalike targeting reaches new users who visit the same websites, have similar online habits, and live in the same geographies as your existing donors.
Learn MoreContextual targeting
Showcase your brand alongside the content your ideal donors are already viewing. Contextual targeting analyzes webpage and app subject matter and serves your ads in the places they’re most relevant.
Learn MoreThird-party audience targeting
Plug in what you already know about your target audience — income level, interests, political affiliation, etc. — and we’ll find new supporters with those same characteristics.
Learn MoreBottom-of-funnel retargeting
Re-engage existing supporters by uploading your CRM lists or first-party data. Retargeting campaigns meet your contacts wherever they go, encouraging them to commit to monthly donations or take further action.
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“With AdRoll, we’ve seen a substantial increase in attributed revenue, ROAS, and website traffic. The AdRoll platform, and the services we get from our account management team, make optimizing our campaigns for efficient and effective performance a breeze.”