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Mastering the Digital Advertising Funnel: Strategies for All Stages | AdRoll
| AdRoll
Mastering the Digital Advertising Funnel: Strategies for Every Stage
Conversions don’t just happen on a whim. Consumers follow a long path of branded touchpoints and interactions before completing checkout, sign-up, or a physical, in-store transaction.
The key to navigating this complex customer journey? A full-funnel advertising strategy that nurtures prospects at every stage — from unaware to repeat, loyal customers.
In this guide, you’ll learn how to evolve and solidify your full-funnel strategy across a mix of channels:
- Building brand awareness and generating early interest at the top of the funnel
- Leveraging tools like retargeting and personalization to drive conversions in the middle of the funnel
- Increasing retention and loyalty to grow lifetime value at the bottom of the funnel
- Setting and measuring KPIs at each funnel stage and choosing the correct attribution strategy
Maximize engagement (and your advertising budget) with a full-funnel strategy that keeps new customers coming back for more. Download the guide today.