Add videos, music, social media posts, and other content from external websites directly to your WordPress.com site using the Embed block. In this guide, you will learn how to embed content from supported platforms.
You can quickly add an embed by pasting the link in a new line in the editor. The editor will convert supported embeds to the correct format automatically.
Follow these steps to quickly add an embed to your site:
- Open the page or post you want to embed your content on.
- In the editor, place your cursor on a new line, and paste the embed link/URL.
- As long as the embed is supported, it will automatically convert to the correct embed block type.
To add content from another platform, follow these steps:
- Go to your site’s dashboard.
- Navigate to the page or post where you want to add the embedded content.
- Click the + block inserter and search for “Embed”.
- Click the Embed block to add it to your page.
Tip: Type /embed on a new line for a quick shortcut to add the block.
- Once you’ve added the Embed block, you’ll see an empty text box with a field to add the link to the content you want to display on your site:
- Copy the URL (web address) of the content you want to embed from any supported platform.
- Paste the URL into the Embed block text box.
- Click the Embed button.
The content will automatically display when visitors view your page.
You can embed content from these popular platforms:
- Animoto
- CloudUp
- DailyMotion
- Educreations
- Flickr
- Instagram videos
- Kickstarter videos (paste the full project URL)
- Loom
- Screencast
- SproutVideo
- TED Talks
- TikTok
- VideoPress
- Vimeo
- Wistia
- WordPress.tv
- YouTube
- Audiomack
- Mixcloud Music
- Pocket Casts
- RadioPublic
- ReverbNation Music
- SoundCloud Music
- Spotify Music
- CloudUp
- Facebook photos
- Flickr
- Giphy Animated GIFs
- Houzz photos
- Imgur
- Instagram images
- Photobucket
- SmugMug
- Amazon Kindle books
- Bluesky
- CodePen
- Crowdsignal Polls & Surveys
- Descript
- Facebook posts, activities, questions, and notes
- Gist
- Issuu Documents
- Pinterest pins, boards, and profiles
- Reddit Posts & Comments
- Scribd documents
- Sketchfab
- SmartFrame
- Speaker Deck Presentation slideshows
- Tumblr
- X (formerly known as Twitter) posts, threads, and lists
- Wolfram
- WordPress posts
- WordPress plugin directory plugins
Many platforms provide embed codes (usually starting with <script> or <iframe>) in addition to direct links. In most cases, you can use the link or URL in the embed code directly in an Embed block as described above.
If the Embed block doesn’t work, plugin-enabled sites can add advanced code, like those that start with iframe or script, by using a Custom HTML block. Examples of embed code:
<script src="https://yourgroovysite.com/widget.js"></script>
<iframe src="https://yourgroovysite.com/content" width="500" height="300"></iframe>After embedding content, you can adjust several settings in the block settings:
Many embeds include a “Resize for smaller devices” option. This will preserve the embedded content’s aspect ratio when resizing the browser. The setting is enabled by default, but you can disable it through the block settings.
Depending on the type of content, you may also find:
When you embed content on your site, your site’s analytics will track visits to the page or post containing the embedded content. However, your site’s analytics will not track how visitors interact with the embedded content itself (such as video plays or audio plays).
VideoPress is an exception – video plays from VideoPress embeds are tracked in your site’s analytics under video traffic.
To see how visitors engage with your embedded content, check the analytics on the platform where the content is hosted (YouTube, SoundCloud, etc.).
You might notice different numbers between your site’s page views and the embedded platform’s engagement metrics. This happens when someone visits your page but doesn’t play the embedded content.
If your embedded content is not displaying on your published page or post, refer to our guide on troubleshooting common issues with embed links.
