| CARVIEW |
As we’re entering 2017, we wanted to share with you a recap of what we did last year and share some thoughts on what we’ll be working on this year. 2016 was another busy year for us: We passed 3,000,000 users on the Scoop.it platform. Overall the content they published received more than 185 millions […]
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You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a digital marketing strategy in place, doesn’t mean it’s working. This is a lesson many have to learn the hard way. […]
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Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up only 5-6% of all the web’s referral traffic – aka all the traffic that’s sent to individual websites. That’s slim […]
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The demands of content marketing can be brutal. As soon as you end one campaign, another one starts. The pressure of continually coming up with fresh ideas and then actually finding the time to write the content is too much for most to handle. Couple that with the demands of driving traffic back to the […]
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Search engine optimization (SEO) is still one of the best ways to reach customers, regardless of a business’s target customer base. With 69 percent of customers researching online before making a purchase, it’s essential that your site show prominently in search engine rankings when consumers are looking for information. But Google’s evolving algorithms can make […]
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Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017.
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Has your content marketing strategy gone by the wayside? Do you lack a formal strategy altogether? If you feel like your content marketing isn’t where it needs to be, then now’s the time to get back on track. And temporarily working with a specialized consultant may be the answer to your woes. Signs your content […]
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If you want more customers, you have to find them. The simple truth is that customers won’t discover your business near as often as you want them to, so if you want to grow your business you have to go to them. In today’s world, that means taking your business online to social media. Almost […]
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You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]
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Social networks are trendy and a lot of companies see them as a good way to gain online visibility, but some of them still limit their actions on the internet. The reason for that? “My audience doesn’t use social media…” they would say. Is that a valid reason to do nothing? Here is some food for […]
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So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is scientifically possible your world-class prose will bowl people over so completely that they’ll share every word you write. Just a […]
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Every day, every week, I meet marketers who tell me they can’t be expected to create content that will generate leads. They always have good reasons: my industry is specific, decision-making takes time, I focus on SEO, etc… Sometimes – rarely – they’re right. But most of the times, it’s because they simply don’t have […]
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The holiday season is here! Yes, you are probably under pressure with all the christmas shopping. Or you still might be working on your marketing wish list. But the end of the year is also the perfect time to be positive and to make a little evaluation of the year! It’s the moment to ask […]
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The principle of content marketing is simple: Content attracts an audience and builds trust. Trust, over time, becomes sales. Making that work in the real world is harder than it sounds. That doesn’t mean it can’t be done. And it doesn’t mean people aren’t doing it all the time. In fact, new research from the […]
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If you’ve yet to include SMS in your content marketing strategy, then it’s imperative that your reconsider your priorities. SMS marketing will yield tremendous value in 2017 and you’ll want to be a part of this high-returning trend. But the key to success is engaging and succinct copywriting. Are you ready? The value of SMS […]
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Many, many things happened in 2016. Jimmy Butler broke Michael Jordan‘s Chicago Bulls record for points in a half on January 3rd. We certified the world’s largest ever blue star sapphire at 1404.49 carats on January 4 (that’s a lot of carats…). On January 6, “Star Wars: The Force Awakens” broke the North American box office record. […]
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So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that show. Successful bloggers are the ones doing more than the competition behind the scenes. The sobering reality of modern blogging […]
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How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most significant business performance? Whereas marketing professionals in the trenches were once exempt from such strategic modeling, today we’re under so much pressure to […]
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Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing strategy, in addition to your usual marketing efforts? Here are 3 reasons why you should consider it. 1. Drive high-quality […]
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After speaking with hundreds of marketers on the topic of lead generation from social media over the last year, we’ve noticed several key gaps in many of the current methodologies and practices shared by prospects. As such, we’re anxious to bring these gaps to light in the hope of helping marketers everywhere improve conversion from […]
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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and dozens of other benefits. However, the process of actually writing the content can also be beneficial for you—as a business […]
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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]
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Writing high quality articles for any reason can be difficult and stressful. You need to be coherent, grammatically correct, and get your message across to your audience in a convincing manner, which is no easy task. And when you add SEO keywords and a focus on user friendly content into the mix, it can seem impossible to […]
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Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you […]
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If I just had some good leads, I know I could [insert action]. How many times have you thought some variation of this statement? Having a bunch of email subscribers, website members, or social media followers makes everything easier, but the trickiest part is actually collecting these leads. The key components of a successful lead […]
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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building […]
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Have your ever seen a successful and well-ranked website just because it was beautifully designed? Certainly not. A website without great content is simply useless. Your website is the face of your business – it educates your audience about your products and services, displays information on your brand and your values, and let people know how to reach […]
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Leverage these three techniques to extend your top-performing content’s life from 18 minutes to forever Read the full article at: contentmarketinginstitute.com Most marketers would be tempted to believe that it’s ok to publish a piece of content, share it a couple of times, and then move on to the next piece. That’s absolutely not the case, […]
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It takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we think. But is it really done? As many of you know, when we hit publish, the work isn’t nearly done. In […]
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How do you measure if your content marketing strategy is successful or not? For most marketers, the answer is: traffic, leads, revenue. We all know now that creating great content on a regular basis is not enough to succeed. If you want your content to be read – and appreciated – by your audience, you need […]
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