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How to get more return on investment from content
This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on this blog, there might be Continue reading →
While there may not be a perfect formula for building a successful landing page, it is true that high converting pages typically share some basic elements. If you want to ensure success and garner positive results from your landing pages, Continue reading →
We recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses who need organic traffic to Continue reading →
If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices, tools, and pretty much everything Continue reading →
Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying it: content is the most important tool marketers Continue reading →
Facebook, Twitter, Instagram, LinkedIn and Pinterest boast a combined total of 2.5 billion active users. Let that sink in: there are 2.5 billion regularly updated accounts on those five platforms alone, so it’s no wonder that every company in the Continue reading →
It’s that time again. We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters. For the next installment, we’re going to focus on how to crank up Continue reading →
Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just barely breaking even. That’s a Continue reading →
Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google keyword search leading them to Continue reading →
SEO marketing strategies are ever-evolving because of Google’s watchful eye and changing algorithms. What can you do to stay ahead of the curve and ensure longevity on page one? Last year I gave some solid predictions for 2015 SEO strategies, Continue reading →
