What is AT&T Sponsored Data?

Sponsored Data is an AT&T service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers. With AT&T Sponsored Data customers can browse, stream and enjoy content from our data sponsors without impacting their monthly data plan allowance.

Am I eligible?

AT&T Sponsored Data is available to post-paid and DataConnect Pass session-based customers who have an active AT&T data plan, a 4G (HSPA+ and LTE) capable device – including smartphones, tablets, laptop modems, and mobile hotspots – and iPhone 4 and access the Sponsored Data over AT&T’s domestic wireless network.

What does an AT&T Sponsored Data offer look like?

For example, a customer may access an application for healthcare from their insurer. Within the application, there is an educational video. The customer sees the AT&T Sponsored Data name, identifying that the video is sponsored. When the customer clicks the icon to play the video, the data usage incurred while watching the video is not applied to the customer’s monthly data allowance.

Where can I find AT&T Sponsored Data?

Companies that use the AT&T Sponsored Data service on their website or in their application will notify you directly regarding sponsored data offers, the offer eligibility, expiration and any other details.

Does AT&T Sponsored Data cost me anything?

AT&T’s Sponsored Data service is available at no additional cost to the customer. When accessing sponsored content on websites and applications, data usage will not be applied to your usage allowance if you meet eligibility requirements.

Can I use AT&T Sponsored Data with my prepaid device?

No. At this time, AT&T Sponsored Data is only available to customers on AT&T post-paid and DataConnect Pass session-based wireless data services.

How do I know when I am accessing AT&T Sponsored Data content?

Companies using the service will notify customers directly. An offer will be marked with an AT&T Sponsored Data indicator. If you are unsure if a company is providing a sponsored offer, you should contact the company for additional clarification through their normal customer service channels.

Does AT&T Sponsored Data work internationally?

AT&T Sponsored Data is only available within the United States while on the AT&T domestic wireless network.

Does AT&T Sponsored Data content usage show up on my bill?

AT&T provides a summary of sponsored usage through the online and paper bill, if a customer accesses any sponsored offers during the billing cycle.

Why was I charged for data usage when I was accessing AT&T Sponsored Data content?

If you believe that you were charged for accessing content that should have been sponsored, please contact the company that made the sponsored offer through their customer service department.

Does AT&T Sponsored Data work when I’m in a tethering session or using a mobile hotspot?

Yes. AT&T Sponsored Data works when a customer is connected domestically to AT&T’s network on an eligible device and rate plan, including when on a tethering session via smartphone, tablet, or mobile hotspot.

Is AT&T Sponsored Data compatible with AT&T Smart Limits?

No. AT&T Sponsored Data is not compatible with AT&T Smart Limits or with proxies such as those used by certain browser optimizers.

Do Optimization Settings in applications affect AT&T Sponsored Data?

Some settings that optimize speed and efficiency of content delivery (such as proxy settings in browsers) will remove original URLs and therefore not allow the AT&T Sponsored Data service to function as designed. AT&T may not be able to determine if you are using a proxy. Data usage that flows through a proxy may be deducted from your data plan allowance.

Do all AT&T customers see the same Sponsored Data offers?

Not necessarily. For research and marketing purposes, some Sponsored Data offers can vary by customer.