Competitive Intelligence

Certified Site Metrics are metrics that are directly-measured from the website instead of estimated. The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.

• A more accurate Alexa Rank
• A private metrics Dashboard for On-Site Analytics
• The ability to publish unique visitor and pageview counts if desired

Certified Metrics are available with all Alexa Pro plans.

Not all websites implement our on-site analytics and publish the results. For these sites, we show estimated metrics based on traffic patterns across the web as a whole. We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.

The more traffic a site gets, the more data we have to calculate estimated metrics. Estimates are more reliable the closer a site is to being ranked #1. Global traffic ranks of 100,000+ are subject to large fluctuations and should be considered rough estimates.

If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic. These metrics have a greater level of accuracy, no matter what the ranking.

Learn more about Alexa's Data

Alexa Traffic Ranks
The global and country traffic ranks show how popular a site is relative to other sites.

• Learn more about Alexa's Data
• Traffic Metrics FAQs

Unique Visitors and Pageviews
The number of people who visit this site and the number of pages they view. Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish. For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).

• Learn more about Certified Metrics
• Certified Site Metrics FAQs

Audience Geography
The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries. If a country is not listed, it is because Alexa does not have enough data for this site to rank/measure the site's popularity among that country's online population. These metrics are updated monthly.

How engaged are visitors to this site?
Engagement metrics help you understand how interested a site's visitors are with the site's content. The metrics are updated daily based on the trailing 3 months.

Bounce Rate (%)
Percentage of visits to the site that consist of a single pageview.

Daily Pageviews per Visitor
Estimated daily unique pageviews per visitor on the site.

Daily Time on Site
Estimated daily time on site (mm:ss) per visitor to the site.

Search Traffic
The percentage of traffic, both free and paid, that come to this site from a search engine over the past 3 months, updated daily. The change number shows the difference versus the previous 3 month period.

Top Keywords from Search Engines
The table shows the top keywords that sent traffic to this site from major search engines over the past 6 months. The list is updated monthly.

Upstream Sites
Upstream sites are sites that people visited just before they visited this site. Note that this list is not the same as referrals from upstream sites. There is not necessarily a link between the upstream site and this site.

Downstream sites are sites that people visit immediately after visiting this site. Note this does not necessarily mean that people are directed to the downstream site by this site

The "Sites Linking In" count shows the number of sites that Alexa found that link to this site. For more information please see this explanation of how Alexa determines the number of sites linking in.

The complete list of sites linking to this site is available to Alexa Pro subscribers.

Related Links
These are sites that are related to this site in some way. For example, they receive traffic from similar keywords, have a similar audience, or are frequently cited together on web pages. Learn more.

Other Sites Owned
These are other sites with the same registered owner as this site.

Sites with Similar Names
There are domain names that are similar to this site.

Categories with Related Sites
These are the categories that this site is in. Click on the category to browse other sites in that category.

The table shows the top subdomains for this site ordered by the percentage of visitors that visited the subdomain over a month. Note that the percentages can add up to more than 100% because a visitor can visit multiple subdomains during the month.

Updated Monthly.

The reported load time for a website is the median time it takes to load pages from that site in a real users' web browsers.

Alexa takes the median of all the page load times we observe for a site and then compares that to the same figure for all other sites. For example, a site in the 98th percentile (Very Fast) has a median load time faster than 98% of all measured sites, while a site in the 2nd percentile (Very Slow) loads more quickly than only 2% of all sites and is slower than 97% of all sites.

The load time of an individual page is how long it takes for the DOM - the structure of the page - to be loaded. This time doesn't include the time to load all images and stylesheets, for example.

The load time metric is updated monthly.

Site Description
A short description of the site.

Contact
How to contact the owner of the site.

Audience Demographics
The audience demographics data comes from voluntary demographics information submitted by people in our global traffic panel. The data is for the past 12 months, updated monthly. Learn more

The demographics data consists of:

• Gender, education, browsing location - available to everyone.
• Age, income, ethnicity and children - only available to subscribers of the Alexa Pro Insight or Advanced plans.