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Alexa Pro for Digital Marketers
Alexa's tools can help you build a
successful digital marketing strategy.
Get Started Now

successful digital marketing strategy.
Get Started Now
The Information You Need
You need reliable data in order to plan, measure, and improve. Are you maximizing your ROI?
Are your efforts paying off? What's your competition doing?
Are your efforts paying off? What's your competition doing?

Alexa can help. With our metrics and recommendations, you'll understand your audience, uncover competitors' tactics, and execute effective SEO/SEM.
Know Your Audience
Our tools will help you understand who comes to your site, from where, and for how long
— so you can engage them more effectively and turn them into loyal customers.
— so you can engage them more effectively and turn them into loyal customers.

Demographic Profiles
Break down your visitors by gender, education, location, age, income, ethnicity, and number of children. Tailor your campaigns to them.

Daily Pageviews per Visitor, Time on Site, and Bounce Rate
Measure and track the level of engagement with your content, and see what's resonating with users.

Social Insights
Analyze your social media traffic — Facebook fans, shares, and Google +1s — to understand which platforms are performing best for you.

Traffic Sources and Referring Sites
Find out exactly where your site traffic is coming from, and identify relationships you can build on.

Top Content
Understand what content your visitors like the most, so you can focus more on it.

Mobile Insights
Dive into your mobile traffic and know what devices and platforms you need to think about.
Know Your Competition
Compare your metrics to other sites and learn where there's room to improve.
Uncover your competition's strategy so you can counter it.
Uncover your competition's strategy so you can counter it.
Here are some of Alexa's tools to optimize your marketing strategy:

Competitive Benchmarking
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Historical Trends:
Growth patterns, seasonal spikes, and relative performance over time
Traffic Metrics:
Global and country rank, reach %, and pageviews %
Engagement:
Daily pageviews per visitor, bounce rate, and time on site
Site Popularity:
Number of sites linking in, Facebook likes and shares, and Google +1s
Traffic Sources:
Referrals from search, social, links and direct navigation
Demographics:
Gender, education, location, age, income, ethnicity, and household children


SEM and Keyword Insights
Discover what's working for your competition and identify new keyword opportunities for your own campaigns.

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