Video is well on its way to becoming the whiz-kid of content marketing. The form is mobile and dynamic, highly shareable, and, if employed correctly, can be far more engaging than standard text-driven marketing.
Advances in connected TV programming, a third mobile OS, and the emergence of Discovery alongside Search and Social are all due to make a splash at next year’s SXSW Interactive.
Highlights from Outbrain’s latest Content Conversations event in London. A panel of video experts looked at demystifying branded video, covering the entire process from conception to distribution and advising the engaged audience on ways to surpass the barriers and maximise it’s potential.
At Outbrain it’s all about the discovery of great content. So given our increasing desire and the ability afforded to us to consume content on our mobile devices – we thought we’d take a look at what’s really happening across the globe. Drawing on a network of 100,000 publishing sites we analysed how users from around the world are consuming content on their smartphones and tablets. While there are some expected similarities in mobile consumption we also noticed some interesting differences.
