Upcoming Events

Webcast: What's Next for App Inventor?
Friday, September 2, 2011
10am PT

Strata Jumpstart
Sept 19, 2011
New York, NY

Strata Summit
Sept 20-21, 2011
New York, NY

Strata Conference
Sept 22-23, 2011
New York, NY

We look forward to seeing you at our events. For more information, please email press@oreilly.com.

Cheers,
Gretchen Giles
Maureen Jennings
Sara Peyton
Mary Rotman
-- The O'Reilly PR Team

Pop Quiz: What do Foursquare, Nike +, Farmville, and the U.S. government all have in common? Each uses gamification practices to help people connect, get fit, reduce their carbon footprint, and learn new languages—while having fun. Author and gamification guru Gabe Zichermann delves into the strategies and tactics that any company can apply to build brand loyalty and retain customers in his new book, Gamification by Design, featured in this week's newsletter.

But it's not all games: Among the new releases below, you'll also find a sampling of concise, up-to-the-minute tutorials on emerging topics as well as lengthier texts on HTML5, Codermetrics, and other emerging topics. And as always, we welcome your feedback on our titles and on this newsletter.

Cheers,
The O'Reilly PR Team

Recent Releases

ActionScript Developer's Guide to Robotlegs	Big Data Now: Current Perspectives from O'Reilly Radar	Codermetrics
Developing Enterprise iOS Applications	Developing iOS Applications with Flex 4.5	Gamification by Design
Getting Started with Roo	Head First C	HTML5 Media
HTML5: The Missing Manual	JavaScript Web Applications	Mac OS X Lion Pocket Guide
Packet Guide to Routing and Switching	Programming Social Applications	Quick Guide to Flash Catalyst
The Data Sessions: The Best of OSCON 2011	The HTML5 Sessions: The Best of OSCON 2011	The Java Sessions: The Best of OSCON 2011
The Node Sessions: The Best of OSCON 2011

Spotlight

Gabe Zichermann

Gabe Zichermann is an author, highly rated public speaker, entrepreneur and Chair of the Gamification Summit. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

His book Game-Based Marketing has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His Master Class gives you 3+ hours of hands-on training on how to deliver an engaging, sticky and viral experience to your customers. His newly-released book, Gamification by Design, shows you how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.